The sporting version of Dior Homme
Dior launched this summer a new fragrance declined of the traditional perfume Dior Homme, baptized Dior Homme Sport.
With this creation, it is a new chapter that opens for Dior, since the perfume dissociates itself from the traditional Dior Homme that was voluptuous and vibrating.
Here, François Demachy created an original fragrance, fresh, sporting, light, that is fixed in a renewed universe, maybe a younger one.
The first notes are citrus fruits, where the Citron of Sicily dominates, mixed with grapefruit, whereas the hot ginger opens in heart note, and the cedar offers a vigorous and energetic bouquet in bottom note.
Whereas the scent comes out in an innovating and original way, the bottle of Dior Homme Sport is almost the same that the Dior Homme one, however it affirms its sporting identity by a red line, elegant and dynamic.
For the advertising campaign, it is Jude Law who was chosen to represent this sporting, male and refreshing fragrance.