Loyalty programs or vacation membership clubs are an option that is attracting tourists and allowing them to repeat their visit to the Dominican Republic on a second or third occasion, staying at different destinations and hotels.
In addition, by acquiring these plans or memberships, users can obtain special rates throughout the year and it applies to several countries, according to Luis Núñez, Global Vice President of Sales of the Hyatt Inclusive Collection hotel chain.
High development program
He explained that this chain has the fastest developing loyalty program in the sector worldwide, as the number of members of the chain grew by 22% in 2023, compared to 2022, reaching a record of almost 44 million members.
It also recalled that it continues with its expansion plan in the Dominican Republic and announced in a meeting with the press as part of the Dominican Annual Tourism Exchange (DATE) 2024, the opening of two new hotels in the paradisiacal Playa Esmeralda, for this year, the Secrets Playa Esmeralda and Dreams Playa Esmeralda, which will add a thousand luxury rooms.
This would add to the portfolio of 15 resorts and 8,069 rooms in five destinations throughout the country.
In the interview, Matthias Hohner, regional commercial vice president for the DR and Colombia, explained that both Secrets Playa Esmeralda, an adults-only hotel, and Dreams Playa Esmeralda, designed for the whole family, promise an exceptional experience to their visitors.
The latest hotels opened by this brand are Secrets Tides Punta Cana, with 668 rooms; Dreams Flora Resort & Spa, with 520 suites; Sunscape Dominicus La Romana, with 854 accommodations, and Sunscape Coco Punta Cana with 1,059 rooms.
Source: Mitur.gob.do
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