An agreement to promote sustainable tourism investment

Banco de Reservas (Banreservas) and the Santo Domingo Tourism Cluster (CTSD) signed a collaboration agreement to support and strengthen initiatives that promote sustainable tourism investment and innovative entrepreneurship in this city.

The agreement contemplates, among other provisions, that Banreservas will evaluate the tourism ventures suggested by the CTSD, which require financial support for their operation, according to a Banreservas press release.

Samuel Pereyra, general administrator of Banreservas, said that this agreement commits the banking institution to provide “the necessary and sustained support to develop plans for tourism promotion, banking, financial inclusion, and support for the productive sectors with a social focus, encouraging innovative entrepreneurship, through the integration of small and medium enterprises for their development”.

Pereyra explained that the banking institution also agreed to offer Preserva financial education and culture workshops, aimed at the personnel and clients of the companies that are part of the Cluster; to establish a collaboration between the Tourism Cluster and Banreservas, through its Cultural Center; to promote the Happy Vacations program and the guide of benefits for cardholders, in support of domestic tourism, and to implement the Safe Tourism assistance plan.

Mónika Infante, general coordinator of the Santo Domingo Tourism Cluster, said, “This alliance will allow us to take advantage of the synergies between the plans, programs and projects of both entities in the lines of entrepreneurship, financial inclusion and culture; as well as to initiate other actions that complement the Recovery Plan for the Dominican Republic’s tourism sector proposed by the State.”

Banreservas also supported the initiative of the Santo Domingo Tourism Cluster, in alliance with the City Council of the National District (ADN), with the purpose of transforming traditional cars into electric cars.

Environmental sustainability

The financial institution undertook the commissioning of two cars: one corresponding to Banco de Reservas and the other to the Banreservas Cultural Center. Both vehicles will offer transportation services to the historical sites of the Colonial City, with optimal standards for the preservation of the environment, while guaranteeing the jobs of the drivers and modernizing the route to the monuments and museums of the Colonial City.

The agreement, signed by Pereyra and Infante, also establishes the commitment of both institutions to jointly promote the development of plans, programs and projects of a social and commercial nature, with the objective of contributing to the improvement of the Dominican people.

They also agreed to promote social inclusion and local development in the city of Santo Domingo, and to create projects aimed at developing initiatives for the recovery of tourism in their respective fields of action and business.

The signing of the agreement took place at the Banreservas Cultural Center, located on Isabel La Católica Street, in the presence of executives of the financial institution and representatives of the Santo Domingo Tourism Cluster, among other areas linked to the sector.


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