Taking advantage of the celebration of the DATE (Dominican Annual Tourism Exchange) tourism fair organized by Asonahores, the company Neon Lights Estate represented by its CEO, Juan Tomás Díaz Infante, has proceeded to the signing of the brand agreement with the presence of the executives of Best Westerns, Bill Clegg and Thomas Guilliano.
The projects will be located in the three main tourist areas of the country: Puerto Plata near the Gregorio Luperón Airport, Punta Cana at the entrance to Cabeza de Toro, and Juan Dolio on its Boulevard, seeking to provide a wide range of long and short stay hotels, aimed at a public with commercial travel purposes, at an affordable price, with the amenities and quality that characterizes them.
This project will have an investment of approximately US$75 million, and will provide a wide range of jobs for the communities where it will operate, contributing to the development of tourism in the country. Under the “Best Westerns Plus” concept, the project will have 92 rooms per project, including regular rooms, suites and junior suites, as well as an events room, gym, laundry, dining room and common areas. Providing a welcoming, safe and comfortable space for its guests.
The executives of Neon Lights thanked Best Western for the trust, allowing them to represent the brand in the Dominican Republic, and the increase of the tourist offer in the country. Present at the press conference were Juan Tomas Diaz CEO of Neon Lights Estates Corp, Camila Fernandez CFO, and Miguel Rene de la Cruz Project Director, who have had the vision for the development of this niche market.
About Best Western
Best Western is an American franchise founded in 1946, with operations in 4,700 hotels around the world, covering all market segments through 19 different concepts or brands. A global brand, which upon arriving in the country integrates the Dominican Republic to its portfolio of reservations and business, offering the destination within its network and membership club for customers, which to date has 50 million active members.
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