The Central American Tourism Promotion Agency (CATA) developed a tourism promotion caravan to promote the wide-ranging complementary offerings of Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama and the Dominican Republic, as part of an ambitious agenda that seeks to fully reestablish the link between the region’s tourism industry and Europe.
The event took place within the framework of the International Tourism Trade Fair (FITUR), which runs from January 18 to 22 in Madrid. In this context, CATA took advantage of the first global epicenter of tourism 2023 to offer a space in the main cities of Spain, in order to generate greater awareness of destinations, new tourism products, as well as the options they offer at any time of the year and for all types of customers, thus strengthening sales tools.
In this sense, Barcelona and Madrid were the venue where from January 16 to 17, respectively, more than 90 Spanish wholesalers held business meetings with 23 tour operators of Central American tourism. The tourism offer presented at these events included different high quality circuits focused on Leisure, Culture, Nature, Weddings, Adventure, Archeology, World Heritage and Wellness.
The caravan of tourism promotion is an effort organized by CATA in close coordination with the National Tourism Administrations of the region, which had the special participation of the Organization of the Mayan World, strengthening these days of negotiation. The development of the event was financially supported by the Republic of China (Taiwan), as part of the project “Strengthening Central American Tourism Integration and Promotion”.
The Promotion Agency begins the year with a firm commitment to recover the spaces for the promotion, commercialization and positioning of the multidestination tourism in international markets, especially in Europe. The aim is to consolidate the full recovery of tourism in Central America and the Dominican Republic.
The rounds of negotiations were attended by Ms. Ninotchka Torres, Minister Counselor of the Embassy of the Dominican Republic; Ms. Nicole Solano, Deputy Minister of Tourism and Diaspora Relations of Belize; Mr. Carlos Augusto Medrano Galicia, Commercial Counselor for Investment and Tourism of the Embassy of Guatemala; Ms. Reizel Vilorio, Deputy Minister of Tourism and Diaspora Relations of Belize; Mr. Carlos Augusto Medrano Galicia, Commercial Counselor for Investment and Tourism of the Embassy of Guatemala; and Ms. Reizel Vilorio, Deputy Minister of Tourism and Diaspora Relations of Belize. Reizel Vilorio, Vice Minister of Tourism of Honduras; Ms. Carolina Valerio Minister of the Embassy of Honduras; H.E. Jose Maria Liu, Ambassador of the Republic of China Taiwan in Spain; Ms. Ana Beatriz Gonzalez, Technical Secretary of the Mayan World Organization (WMO); Ms. Ligia Miranda, Executive Secretary of SITCA; Carolina Briones, Secretary General of CATA.