A total of 107 countries and almost 7,000 companies are represented at this year’s 42nd edition of the International Tourism Fair (Fitur) in Madrid, with the Dominican Republic as a partner.
Fitur, one of the world’s leading tourism fairs, which was presented this Tuesday in the Spanish capital, will begin on the 19th and will remain open until the 23rd.
In the midst of a wave of coronavirus in Spain, the fair bets on digital and face-to-face celebration, and aims to launch the message that tourism must regain its leadership.
Of the 107 countries attending Fitur, 70 attend with official representation, and the rest are represented by companies or as tourist destinations.
With a total of 600 exhibitors, Fitur aims to generate confidence in the market, encourage the travel sector and highlight the importance of business tourism, according to the show’s organizers.
In addition, with the objective that the tourism sector must recover its leadership as a lever for development and coexist safely with the new situation derived from the covid pandemic.
This year’s participation figures stand out, which are at levels very close to those prior to the pandemic, since eight pavilions will be occupied (last year there were only three), with a net exhibition area of 56,700 square meters and with representation from all Spanish regions.
As usual, the first three days will be attended only by professionals, while the weekend will be open to the general public.