Grupo Piñero will invest more than 100 million euros in 2023 to continue with its five-year strategic investment plan, focused mainly on innovation and sustainable growth.
By business lines, most of the investment will go to its hotel division with 70 million, followed by the Bahia Principe Residences and Golf division with 16 million, in addition to the 6 million earmarked for the Travel and Mobility divisions, the company said in a press release.
The investment in Bahia Principe Hotels & Resorts is mainly focused on the renovation of assets, incorporating the latest tools and technology for both entertainment and efficiency in the conservation and saving of resources.
In this regard, the major refurbishment to be carried out is the Bahia Principe Luxury Esmeralda Hotel (30 million euros investment), which is scheduled to reopen in December 2023.
Likewise, four other hotels in the chain (Bahia Principe Luxury Akumal in Mexico, Bahia Principe Grand Punta Cana, Bahia Principe Grand Bávaro in the Dominican Republic and Bahia Principe Grand Jamaica) will continue the renovation process with a total budget of 40 million.
Among the main actions being carried out are the renovation of several leisure areas and the creation of new gastronomic concepts that guarantee the brand’s standard.
Other investment pillars will be, on the one hand, the environment, as a result of the company’s commitment to sustainability, which is one of the central pillars of its strategic plan. Thus, Grupo Piñero will invest more than 4 million under the Natural Capital strategic axis, specifically in its Integral Coastal Management Plan in all its Caribbean destinations, and an additional 2.5 million in the Energy and Climate axis, for energy control and savings in the resorts.
On the other hand, it will invest 5 million euros in digital transformation projects to improve the customer experience and make the Back Office more efficient.
Grupo Piñero will also allocate 16 million euros to its residential and golf division, where the money will be used mainly to improve services. In the Dominican Republic, the Beach Club and Golf Clubhouse will be improved and refurbished, and walkways will be created for the enjoyment of all the services of the beach club over the Caribbean Sea. Work will also be completed on the ‘AIRE’ leisure and business center.
In the case of Mexico, the most important investments will be the refurbishment of the old clubhouse, which will become the Members Club, the construction of the first phase of the German School, a coworking center integrated into the Mexican jungle and the completion of the first phase of the sports facilities at the Tulum Country Club and the supermarket.
Also the Group’s Travel and Mobility divisions this year 2023, and as a result of the recent alliance of the group’s inbound Coming2 with Air Canada Vacations, will allocate a significant investment of 4.5 million euros, which is in addition to the investments already planned for 2023 to renew and expand the fleet of Solbus vehicles. This is one of the most modern and safest fleets in the Dominican Republic, including electric units, some of which are already in operation.
This agreement will also mean opening new offices in Cancun, Playa del Carmen and Puerto Plata; doubling the workforce in Mexico and incorporating 70% more personnel in the Dominican Republic.
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