The importance of the QUALITUR label for the quality of tourism services is emphasized.
Vice Minister Roberto Henríquez says that this distinction benefits all industry players and tourists.
The QUALITUR quality label, granted by the Ministry of Tourism, has become an essential tool to achieve substantial improvements in the services and products provided by the sector.
This was stated by the MITUR’s Vice-Minister of Quality, Roberto Henríquez, when interviewed by Miguel Susana on the program En Primer Plano weekend, which is broadcast by EN Televisión.
He recalled that QUALITUR is a recognition that guarantees the continuous improvement of quality and excellence in the services and products offered by the Dominican tourism industry.
“QUALITUR, allows a higher degree of customer satisfaction, which brings credibility and distinction, helping companies to differentiate themselves from others,” said Deputy Minister Henríquez.
The official thanked Minister David Collado for the support he has received for the implementation of this Quality Distinctive.
He said that QUALITUR seeks to develop and increase the Quality of Tourism Services on a voluntary basis.
He assured that being certified with QUALITUR guarantees to your “visitors that you comply with the basic quality standards and that you care about making their stay in your establishment a pleasant one”.
Henríquez highlighted the benefits for both tourists and establishments operating in the tourism industry.
“With QUALITUR, customers are assured of the quality of the products and services they consume, the same provides confidence in terms of the professionalism of the staff and greater security in the choice of establishment or services,” he said.
QUALITUR also promotes the competitiveness and development of the tourism sector:
– It adds value to the establishment in the face of competition.
– Assurance of compliance with the quality standards offered.
– Differentiation from emerging and regular competitors.
This distinction is aimed at hotels, tour operators or travel agencies, bars and restaurants, among other actors in the sector.