The first Spanish-language newspaper aimed at tourism professionals in the United States is now a reality with the official launch this Friday of REPORTUR.us after several months of testing and after almost a decade since the creation of the headline for all of Latin America.
The growing audience of U.S. tourism professionals had already positioned REPORTUR as the second most visited media in the U.S., with the leadership for travel sellers to the Caribbean, and in total only surpassed by one published in English.
the leading tourism newspaper on the American continent, already exceeded 22 million news views (impressions) last year, in the sum of its national headers in Mexico, Colombia, the United States and Argentina, according to the Google Analytics meter, multiplying several times the audience of the following specialized media in America (REPORTUR exceeded 20 million news views last year).
REPORTUR.com almost reached an audience of 10 million tourism professionals throughout 2020, who made 18 million visits, which distanced it as the leader in traffic and as the second newspaper worldwide in audience after the Spanish Preferente, far above both English-language titles such as Travel Weekly or TTG, as also shown by Similarweb or Comscore.
In 2020, REPORTUR.us registered in the United States more than 1.3 million visits and 1.7 million page views, according to Google Analytics, of which almost 120,000 came from Chicago; more than 80,000 from Miami; almost 80,000 from New York; more than 40,000 from Los Angeles and more than 35,000 from Houston (Discover the ranking of tourism newspapers in America).
REPORTUR has broken all records for tourism readership in the Americas thanks to the constant updating of its content, the credibility of its news and exclusives, the result of journalistic independence and the quality of its analysis of travel agencies, hotels and airlines.
The Preferente Group thus grows with the milestone of its official landing in the world’s largest tourism market, after a three-year period since it achieved uninterrupted leadership in the audience of tourism professionals in 2018, thanks to its Preferente brand, which is celebrating its 30th anniversary, together with the headers arecoa.com for the Dominican Republic and ‘Desarrollo’ as the only newspaper for hotel investors.amientos adicionales”.