What does each element of the winning country brand logo mean?

Graphic designer Isabella Fernández, winner of the creation of the new Marca País logo, explained the meaning of the elements that make up her proposal “Open arms”.

In a message posted on her Instagram account (ifa.designs), Fernández indicated: the Dominicans “are always with open arms, welcoming and offering what we have as a country”.

He maintained that his symbol is based on three fundamental elements, which have their respective meanings.

The first element shows “our differentiating value, which is our people”, he added.

The young woman calls the second element of the logo “strategic pillars” and represents “what we have to offer to the world, which is investment, culture (representing the obelisk in the petal), exports, tourism and citizenship”.

The third element shows the initials of the gentilicio which is “Dominican”.
The winner of the “A Republic Full of Talent” contest, which was organized by the Multi-sector Country Branding Commission, was chosen by the Dominican citizenry through their vote on social networks.

Fernández, who was awarded three million pesos in work equipment as a prize, obtained 53% of the votes and won over Alejandro Soto, who had presented the logo “País infinito” (Infinite Country).

The announcement was made last night during a ceremony held in the Eduardo Brito hall of the National Theater, which was attended by President Luis Abinader; the First Lady, Raquel Arbaje; the Minister of Tourism, David Collado; Ligia Bonetti, representative of the private sector in the Multisectorial Commission, among other officials and personalities.


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