Ito Bisonó said that in times like the present with inflation and high prices worldwide, more support must be given to entrepreneurs.
The Minister of Industry, Commerce and Mipymes (MICM), Víctor -Ito- Bisonó, said that the government is focused on giving support to entrepreneurs who drive the development of the country, especially in these moments tinged by the international difficulties that the world is experiencing.
“The spirit of the government and what we also pursue is to support entrepreneurs, especially those who bet on their country, those who reinvest their working capital to offer alternatives to the Dominican family,” said Bisonó.
Participating as a special guest in the launching of “Dimar Cod, the new ready-to-cook option”, the official emphasized his support for initiatives such as this one, which, from his point of view, represent a great business opportunity to offer to other countries from the Dominican Republic.
“And what better time than now, where the impact of what is happening in the world, and with it the inflation in other countries, the supply chain in the whole world, the supply that often hits prices, because in the free market when there is not something it gets scarcer,” Bisonó pondered.
What’s new at Dimar
Freddy Lugo, executive of Dimar Dominicana, highlighted that the company specialized in the development and commercialization of canned fish now presents to the consumers a new and innovative product.
He indicated that Dimar Cod is the result of important efforts over more than four years, where they faced several challenges to achieve it.
“Sometimes we think that everything has already been created and that there is nothing new. However, the biggest challenge for companies today is innovation. To innovate you have to take factors such as excellence in the market, knowledge, a lot of risk and a lot of creativity,” he said.
At the event Dimar launched the first and only 100% natural, ready-to-eat and ready-to-cook canned cod on the market.
This is a real solution to the laborious process of preparing traditional salted cod, so that with this new alternative the steps of desalting, boiling and cleaning are no longer necessary.
Dimar Codfish will be available to the public in 15-ounce cans, ready to use in any daily preparation in Dominican homes: from a delicious salad to stewed codfish, with eggs, potatoes, croquettes or others of your choice.
With this launch, the company seeks to continue innovating with a new alternative in the canned fish category, in line with its solid position with Dimar sardines and tuna.