The production of audiovisual content, which includes television, radio, animation and podcasts, has enormous potential for its ability to massively expose local talent and its multiplier effect on the economy. Audiovisual companies sell services to each other, nationally and internationally, they sell services to the client, and they are also generators of intellectual property, which continues to generate revenue even after production has ended.
The eighth chapter of the publication Dominicana Creativa: Talent in the orange economy works on the idea of television and radio as one of the sectors that has become a nucleus that revolves around a new vision, which values things that cannot be touched, that cannot be seen, but that drive great transforming waves.
Along with television and radio are cinema, photography, advertising, design, architecture, fashion, cultural management, crafts, gastronomy and technology. The latter is a necessary tool for radio and television, although in many cases “technological advances are ahead of implementation,” as Charles Sanchez, president of Sertelsa, pointed out in the debate Dominicana es Creativa: Audiovisuals.
“Technology in the country is very good, but we must also think about the use that is being given to that technology through content. What is that technology being used for?” questions Reynaldo Infante, CEO of World Voices.
The author of the audiovisual chapter of the project is television and entertainment producer Edilenia Tactuk, whose reflections on the history of the media in the country, its growth and future challenges are summarized in this article.
The radio and television industry
Color Visión, Telemicro, Antena 7, Telesistema and CDN are positioned in the ranking that measures corporate prestige in the Dominican Republic as admired companies in the communication sector, according to a 2020 report by Mercado Magazine. These companies together with Teleantillas, Canal 4 and Telecentro join 44 UHF channels, 60 cable channels and more than 100 operating companies that in turn host between two or four local channels in their cities. If you add it up, the numbers are impressive.
It could be close to more than 200 regional channels, 48 VHF and UHF channels that together with the 381 AM and FM radio stations support thousands of jobs. In the new time, 95% of the population has one or two TV sets at home and two thousand 688 hours of daily content are being produced, according to a study conducted by Johnny Matos of Omnicom Media Group.
Currently, there is a programming with a high dose of opinion programs and a lower investment in entertainment, contrary to the successful experiences of previous decades.