A sexy advertising campaign
Prepare yourselves ladies…This week there won’t be beautiful models in swimsuits that will make you envy their wonderful bodies, but David Beckham in underwear.
The very sexy footballer is the muse of Emporio Armani Underwear for 2008.
In the advertising made in Los Angeles, the beautiful English was photographed in black and white, bare-chested and only wearing pants by Emporio Armani of course.
And whereas this last is not very coveted by the young generations who prefer the boxers or long johns, it is wearied so nicely by the star of the English foot, that a situation reversal would not be surprising.
And it is true that Emporio Armani gives a strong blow with this advertising campaign to which few women will remain indifferent.
And even if it is not the first customers concerned, much of them will run to buy the Armani underwear to have the same spectacle at home.