With the aim of developing initiatives and activities to increase the supply, demand and quality of medical services, attract investors and raise the competitiveness of the Dominican Republic in global markets, the “2nd Study and Diagnosis of Health and Wellness Tourism” will be carried out.
Dr. Alejandro Cambiaso, president of the Dominican Association of Health Tourism (ADTS), said that this study, an initiative of the ADTS and AF Comunicación Estratégica, will be carried out by the consulting firm Russa García y Asociados.
The renowned expert pointed out that health and wellness tourism in the country has been strengthening and specializing, promoting international accreditations and state-of-the-art technologies, which will allow providing a differentiating quality offer, capable of positioning itself in the global market.
He also highlighted that the first study done in 2018 represented an i
mportant advance for the sector, from a marketing and economic point of view, as it generated investments and actions that strengthened this thriving market niche.
He added that the COVID-19 pandemic showed the vulnerability of the tourism sector to the impact of collective health situations, which evidences the urgent need for the health and tourism sectors to work together.
Amelia Reyes Mora, president of AF Comunicación Estratégica, expressed that, considering the post-pandemic effects, the main objective of this analysis is to update the findings of the first publication, which revealed the challenges, advances and the great potential for the sustainable development of health and wellness tourism in the Dominican Republic.
Reyes Mora, who is also vice-president of the ADTS, underlined that this 2nd edition will identify the most demanded medical specialties, the most important international patients’ emitting poles for the Dominican Republic, and will validate the different profiles of the current health tourists, in their different modalities: health tourism, wellness tourism and tourist medicine.
The study will include in its process, meetings, interviews and consultations with the key actors of the value chain of the local and international Health Tourism sector, medical and dental centers that offer services to international patients, specialized medical societies, accreditation agencies, international and travelers insurance and other related institutions.
This research will also provide information on the number of international patients the country receives, the income from health tourism and medical tourism and key factors for defining new strategies and synergies that will enhance the development of the sector.
The results will be presented during the 6th International Congress on Health and Wellness Tourism”, on November 2 of this year, at the JW Marriott Hotel, in Santo Domingo.
For more information about the event, registrations and sponsorships access the web portal: https://congresoadts.com/(809) 567-2663.
About ADTS
The Dominican Association of Health Tourism is a non-profit organization that promotes the Dominican Republic as an ideal place for health tourism, due to its high quality and cost-effective medical, dental and wellness services, hospitality conditions, attractive geographical position and climate.
About AF Comunicación
Firm specialized in Strategic Communication Consulting, Public Relations and Event Organization. Expert in Health and Technology Communication.
Source: Diariosalud.do
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