Hilton Hotels & Resorts plans to have 300 hotels in its portfolio located in Latin America and the Caribbean in the next three years. The estimate was shared with the market after it will open nearly 20 new projects in 2023 and close the year with 4,000 rooms added, more than in any other year in the company’s history.
“This expansion is the result of our team’s winning growth strategy and extensive knowledge of the market, the vision and trust of our valued partners, and the dedication of our team members to create unforgettable stays for all of our guests,” said Chris Nassetta, Hilton president and CEO.
He added, “I have always enjoyed visiting our teams in the Caribbean and Latin America, as Hilton’s transformation in the region is an incredible example of the power of our hospitality. In the last decade, we have tripled our presence to 225 hotels in our CALA portfolio.”
In highlighting plans, the hotel chain mentions destinations where it expects hotel openings such as the Dominican Republic, with six hotels in operation and more than 10 in development, as well as plans to nearly triple its presence in the country with notable openings, including the new 502-room Zemi Miches, All-Inclusive Resort, Curio Collection by Hilton, which is expected to open by the end of 2024.
Then Mexico, Hilton’s largest market with more than 90 hotels in operation, will continue to grow with more than 30 hotels planned.
Meanwhile, Brazil will remain a priority for the company. Over the next three years, Hilton plans to introduce two new brands in the country, Homewood Suites by Hilton and Motto by Hilton, and introduce the first Hilton-branded residences with the opening of Qoya Residences Curitiba, Curio Collection by Hilton.
For Colombia, Hilton executives met with owners to discuss the future of the country’s tourism sector at the Hilton Bogota Corferias. Colombia is one of Hilton’s largest markets in the CALA region, with 23 hotels open and additional projects in the portfolio, including the first Tru by Hilton branded hotel in the country to open in Cali later this year.
With the openings the projections, workforce growth goes hand in hand, as over the past five years, the chain’s properties have generated more than 8,500 local jobs throughout the Caribbean and Latin America and its regional workforce is estimated to grow by approximately 30% with the opening of new hotels throughout the region.
Source:Arecoa.com
