Iberostar Beachfront Resorts presented a significant evolution in its brand identity and hotel portfolio segmentation, demonstrating the company’s commitment to continue creating memorable experiences for its guests.
The new approach is deeply rooted in five strategic pillars: offering exceptional quality, simple and agile attention to guests, providing service from the heart and proactively seeking new ways to surprise while promoting a responsible tourism model.
Thus, Iberostar is launching three distinct brand segments designed to help guests differentiate hotels, according to their experiences and services, in the best beachfront locations to find the one that best meets their aspirations:
- Iberostar Waves: A fun, close and comforting segment, ideal for families and couples who enjoy the beach.
- Iberostar Selection: Designed to offer premium, generous and relaxed vacation experiences, guaranteeing a superior level of comfort and service.
- JOIA by Iberostar: A collection of luxury resorts in unique and privileged locations, with a highly personalized and exquisite service.
Phil Mc Aveety, CEO of Iberostar Hotels & Resorts, said, “We are pleased to share this evolution of the brand, which reflects our aspirations and our strategic vision for the future. This renewed promise is supported by a transformation of our brand identity and a new segmentation of our hotel portfolio. This proposition, based on valuable feedback from our associates, our most loyal customers and our employees, reflects our purpose: to promote positive change through positive tourism.”
The new segmentation will be visible in the hotels over the coming months. Iberostar Waves Gaviotas Park (Fuerteventura) will be the first opening of the Iberostar Waves segment next August; JOIA Aruba by Iberostar, the company’s first hotel on the Caribbean island will be the flagship of the JOIA segment from the end of this year 2024.
The new identity is already palpable in some of some of the company’s latest openings, such as the Iberostar Selection Creta Marine hotel located on the Greek island.
Source: Arecoa.com
