During a simultaneous launch for all of Latin America, the new Ram 1000 was presented to the market, which arrives in the Dominican Republic through its dealer Reid & Company.
Being a reference in design, which is now more modern, it combines maximum comfort and handling with strength, robustness and practicality, as well as the capacity for five people and up to one ton of total load, evidencing its evolution since the launch in 2019.
“The Ram 1000 allows to satisfy all tastes and transportation needs, providing driving pleasure like few vehicles and with a very favorable cost-benefit ratio compared to larger competitors. In 2021, it reached a market share in its segment of about 15%, more than double the share of previous years, and moved from third place to second in the ranking,” highlighted Breno Kamei, Ram brand director for South America.
Likewise, Alvin Ortega, Sales Manager of Reid & Company, highlighted the arrival of this new model to the Dominican dealership, which has new and attractive attributes that will benefit the offer of its portfolio in the country, especially thanks to its even more modern style in its first evolution.
The Ram 1000 has a completely new interior, with more storage compartments and a new multimedia center screen; full LED headlights, full digital seven panel; even more modern design at the front, with a new hood, grille, wheels and overbumper integrated into the bumpers.
In addition, it arrives with the Big Horn version (1.8l gasoline engine with 130 hp, front-wheel drive, electric steering, six-speed automatic transmission, Multilink rear suspension and seven airbags; it will be available in five colors: white, black, light gray, dark gray and red.
Externally, the changes are identifiable at first glance. In addition to the new hood with strong creases, the side with high waistline and wide wheel housings maintains the feeling of dynamism, strength and protection. The rear retains the acclaimed opening of the lid divided into two symmetrical parts, which brings more ergonomics to the use, and the LED lanterns.