Banreservas and Asonahores sign agreement to support tourism reactivation

Banco de Reservas and the Association of Hotels and Tourism of the Dominican Republic (Asonahores) signed an agreement to support and promote the reactivation of tourism in the country, in addition to promoting the sustainable development of the communities involved.

Samuel Pereyra, general manager of the financial institution, and Rafael Blanco Tejera, president of Asonahores, signed the agreement that will make available to the public the Banreservas portfolio of services, which includes the Vacaciones Felices program and the safe tourism assistance plan for visitors.

The bank will also back with financing innovative proposals and projects that, once evaluated, demonstrate the potential to contribute decisively to the sustainable development of tourist communities.

“The focal point of this agreement is the implementation of joint actions to increase the number of tourists who visit us, contribute to providing them with a better service, support the improvement and creation of new hotel structures, and offer economic support to investors in the tourism sector, among other initiatives,” Pereyra explained.

Blanco Tejera said that the entity shares the vision of President Luis Abinader to promote and strengthen with concrete actions the sustainable development of the sector. Among these initiatives, he cited the tourism recovery plan, proposed by the State, which assumes “with responsibility and enthusiasm an active and conciliatory role within all the tourism events of the Dominican Republic”.

He said that it is “of special interest to Asonahores the development of different studies that help to strengthen and promote tourism investment in the country and that also reflect the impact on the value chain within the national economy, in order to promote greater economic development and sustainability in terms of quality and availability of national production”.

The agreement between Banreservas and Asonahores will also promote financial inclusion, banking penetration and other actions aimed at promoting innovative entrepreneurship, through talks and workshops on financial education for hotel and restaurant personnel.

Pereyra explained that Banreservas will also support the entity in its different activities, such as fairs, the investment forum, meetings and exhibitions that the entity carries out.

Both institutions committed to coordinate actions that promote the development of synergies between the plans and programs, of social and commercial nature, that each one develops according to its institutional mission, and to contribute with the creation of new projects that seek the recovery of tourism from their respective fields of action and business.

The Bank ratified its alliance with Dominican tourism, after the crisis caused by the COVID-19 pandemic, through financial inclusion, bankarization, innovative entrepreneurship and support to productive sectors with a social focus, to favor social inclusion, the promotion of local development and the improvement of all Dominicans.

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