The 44th edition of the International Tourism Fair (Fitur 2024) will kick off next Wednesday and participants are already finalizing the details of the events to be held between January 24 and 28.
The following are the main meetings announced during the fair, which is expected to break all participation records:
Wednesday 24
Official opening of Fitur with the attendance of Their Majesties the King and Queen of Spain.
Organizers: IFEMA Madrid
Time: 10:30 am
Place: Recinto Ferial | Start at Puerta Norte
Preferente Group Awards (Preferente, REPORTUR, Desarrollo and arecoa.com)
Organized by: IFEMA Madrid
Time: 13:00
Place: North. Neptuno Hall
Speakers: Juan Llull (Hipotels), Alfonso Paredes (Expedia), Juan Manuel Martín de Oliva (Banco Popular Dominicano) and Javier Arús (Azora).
Fitur Sports Presentation
Organized by: IFEMA Madrid
Time: 10:45 am
Place: Pavilion 4 | Stand 4G24
Speakers: Andrés de la Dehesa, president of AFYDAD Spain is Sport; and Maurici Carbó, responsible for sports tourism commission at AFYDAD Spain is Sport.
Press conference World2Meet (W2M)
Organized by: W2M
Time: 9:30H
Place: Hotel Novotel Campo de las Naciones
Participants: Gabriel Subías, CEO of World2Meet
Topic: Results corresponding to fiscal year 2023, as well as the company’s plans for the year 2024.
Press conference Minor Hotels
Organized by: Minor Hotels
Time: 11:30 am
Place: Hall 10 | Stand C05
Participants: Ramón Aragonés, Vice President and CEO of Minor Hotels Europe & Americas.
Presentation “Balearic Islands: New Tourism Strategies”.
Organized by: Balearic Islands
Time: 12:00H
Place: Pavilion 7 | Stand 7B08
Participants: President of the Balearic Islands, Marga Prohens, and the Minister of Tourism, Culture and Sports of the Government of the Balearic Islands, Jaume Bauzá.
Meliá press conference at Fitur 2024
Organized by: Meliá Hotels International
Time: 12:30H
Place: Pavilion 10 | Stand 10C04
Participants: Gabriel Escarrer, President and CEO of the company.
CEAV Welcome Ceremony
Organized by: CEAV
Time: 12:45H
Place: Pavilion 10 | Stand B75
Participants: CEAV team, including its president, Carlos Garrido.
Round table MSC Cruises
Organized by: MSC Cruises
Time: 13:00H
Place: Pavilion 10 | Stand 10C01
Theme: “MSC Cruises and its commitment to Spanish ports”.
Participants: Fernando Pacheco, General Manager, Jaime Luenzas, Head of Port Community Services of Puertos del Estado, and port authorities of Alicante, Barcelona, Malaga, Tarragona and Valencia.
Meeting with Grup Hesperia’s media
Organized by: Grupo Hesperia
Time: 13:30H
Place: Pavilion 8 | Stand 8C20
Topic: Company’s plans to relaunch its own brand.
Participants: General Business Director, Gonzalo Alcaraz.
Presentation Mallorca Championsships
Organized by: Emotion Sports
Time: 13:30H
Place: Pavilion 7 | Stand 7B08
Theme: Presentation of the fourth edition of the Mallorca Championships tournament.
Participants: The Minister of Tourism of the Balearic Islands, Jaume Bauzà; Edwin Weindorfer, CEO of Emotion Group; and the director of Emotion Sports for Spain, Pilar Carbonell.
Presentation event Cádiz
Organized by: Cádiz
Time: 15:00H
Place: Central stage of IFEMA’s Hall 5
Theme: “Proud of our history”.
Vueling celebrates 20 years reinforcing its commitment to sustainability
Organized by: Vueling
Time: 15:30H
Place: Hall 10 | Stand 10C10
Theme: Will present its sustainability strategy with special emphasis on initiatives linked to operational efficiency.
Participants: Sandra Hors, director of communication, sustainability and public affairs at Vueling; and Franc Sanmartí, director of sustainability.
Remodeling pioneering destinations
Organized by: IFEMA Madrid
Time: 16:00H
Venue: Pavilion 10 | Stand 10A05.
Participants: Arturo Bernal, Minister of Tourism, Culture and Sport of the Regional Government of Andalusia; Nuria Montes, Minister of Innovation, Industry, Trade and Tourism of the Generalitat Valenciana; Miguel Ángel Rodríguez, Director General of Tourism Management, Promotion and Training of the Government of the Canary Islands; José Aloy, Director General of Tourism of the Balearic Islands; Marta Domènech, Director General of Tourism of Catalonia.
Moderator: Javier García Cuenca. President. ITH.
Turespaña Round Table: “Knowledge and Tourism: Talent as a driving force”.
Organized by: Turespaña
Time: 16:00H
Place: Stand 9C02 | Espacio Ágora
Participants: Minister of Industry and Tourism, Jordi Hereu.
News Tourism Innovation Summit 2024
Organized by: TIS Global Summit
Time: 16:00H
Place: Crush Room | Pavilion 5 (Andalusia)
Participants: Francisco Montes, General Director of Tourism of the Junta de Andalucía; Carmen Ortiz, territorial delegate of Tourism in Seville of the Junta; Angie Moreno, Delegate Councillor of Tourism of the City Council of Seville; Juanjo Domínguez, General Director of Tourism of the City Council of Seville; and Silvia Avilés, Director of TIS – Tourism Innovation Summit.
Fuerteventura: “Fuerteventura, an island of emotions, live the experience”.
Organized by: Canary Islands Tourism
Time: 16:30H
Place: Pavilion 9 | Stand 9C04
Round table: “Vision CEOSs (Rock & Roll)”.
Organized by: Hotelverse
Time: 16:45H
Place: Hall 8 | Stand 8D26
Topic: Discussion on the CEO’s perspective from the first point of view. Talent management, cost increases and impact on profitability, ADR increases and new growth models will be discussed.
Participants: Javier Vich, CEO of Summum Hotel Group; Kike Sarasola, CEO of Room Mate Hotels; Marc Rahola, CEO of OD-Group; Diego Calvo, CEO of Concept Hotel Group; and the president of FEHM, María Frontera, as moderator.
Call “The New Marina D’OR”.
Organizers: Magic Costa Blanca Hotels & Resorts
Time: 17:00H
Place: Pavilion 8 | Stand 8C09
Topic: Details about the new model and renovation of Marina d’Or, with the aim of turning it into one of the leading resorts in Europe.
Participants: Francisco García, President of Magic Costa Blanca Hotels & Resorts.
Presentation “Hotel Vincci Suits”.
Organized by: Vincci Hoteles
Time: 17:00H
Place: Pavilion 8 | Stand 8C17
Topic: Presentation stand-hotel of Vincci Hoteles at the fair.
Participants: General Manager and CEO of Vincci Hoteles, Carlos Calero.
Gran Canaria: “Emotur Project”.
Organized by: Tourism of the Canary Islands
Time: 17:30H
Place: Pavilion 9 | Stand 9C04
Presentation of the convention of Andalusian travel agencies.
Organized by: Andalusian Federation of Travel Agencies (FAAV)
Time: 17:30H
Place: Hall 10 | Stand B75
THURSDAY 25TH
Opening and welcome Fitur Talent
Organizers: IFEMA Madrid
Time: 10:00H
Place: Hall 10 | Stand 10A23
Breakfast with Macao
Organizers: Portuguese Association of Travel Agencies (APAVT)
Time: 10:00H
Place: Hall 10 | Stand B75
Theme: Breakfast while attendees learn about the main attractions of the Macao region.
European Program Erasmus +circular4 hospitality
Organizers: Hotel Business Federation of Mallorca (FEHM)
Time: 10:20H
Place: Pavilion 7 | Stand 7B08
Press conference Sercotel
Organized by: Sercotel
Time: 10:30H
Place: Hall 10 | Stand 10C07
Theme: The company will present a new evolution in its business strategy aimed at giving new impetus to its growth. In addition, a balance will be made for 2023 and the hotel chain’s forecasts and novelties for 2024 will be presented.
Mundo Maya Event (Mexico)
Time: 11:00 am
Place: Salón Neptuno (IFEMA)
Topic: To learn about the details of this initiative, aimed at developing tourism activity around the architectural and cultural richness of the Mayan culture. Mexico, Belize, Guatemala, Honduras and El Salvador are collaborating.
Presentation “Balearic Islands Tourism News 2024”.
Organized by: Balearic Islands
Time: 11:00H
Place: Pavilion 7 | Stand 7B08
Topic: Details on the new model and renovation of Marina d’Or, with the aim of turning it into one of Europe’s leading tourist resorts.
Participants: Francisco García, President of Magic Costa Blanca Hotels & Resorts.
Fitur Cruises 2024
Organized by: IFEMA
Time: 11:00-17:00H
Place: Fitur Cruises Space in Pavilion 4
Thematic: Full program of presentations by the main industry players and activities.
Action Plan 2024 Suncruice Andalucia
Organized by: Suncruise Andalucia
Time: 11:00H
Venue: Pavilion 5 Andalucia, Andalucia Room
Theme: The innovations and strategies that Suncruise Andalucia, together with the Ministry of Tourism of the Andalusian Government, have prepared for the coming year in the field of nautical and cruise tourism.
Presentation of forecasts ACAVE
Organized by: ACAVE
Time: 11:30H
Place: Pavilion 10 | Stand 10F04
Theme: Travel forecasts for the 2024 season.
Participants: President of ACAVE, Jordi Martí, and the manager, Catiana Tur.
Debate tables Fitur 4ALL
Organized by: IFEMA Madrid
Time: 11:30-13:00H
Place: Room N103 of the North Convention Center
Topic: Entities and organizations, national destinations, international destinations and tourism companies.
Presentation promotion Formentera
Organized by: Balearic Islands
Time: 11:30H
Place: Pavilion 7 | Stand 7B08
Theme: To know all the charms of the island and everything it has to offer to the traveler looking for sun, beach and nature.
Presentation of the 49th APAVT congress in Huelva.
Organizers: Portuguese Association of Travel Agencies (APAVT)
Time: 11:30 am
Place: Pavilion 10 | Stand B75
Press conference on Japan as a destination
Organizers: Japan National Tourist Office (JNTO)
Time: 12:00H
Venue: Hall 6 | Stand 6C01
Thematic: The main novelties of the country will be presented.
Presentation of new Air Europa aircraft
Organized by: Air Europa
Time: 12:00H
Place: Hall 10 | Stand 10C 06
Theme: Presentation of an airplane named after Luis Fonsi.
Participants: Luis Fonsi; Rafael Brull, director of Marketing, Customers and Product at Air Europa; and the airline’s head of Sponsorships and Agreements, Sebastián Lladó.
“Aranda de duer is gastronomy”.
Organized by: Aranda de Duero City Council.
Time: 12:00H
Place: Pavilion 9| Stand 9D10
Theme: To learn first-hand about the best products that the destination has to offer.
Presentation agreement between NH Collection Hotels, Mutua Madrid Open, Madrid City Council and Ávoris.
Organizers: NH Collection Hotels, Mutua Madrid Open, Madrid City Council and Ávoris.
Time: 12:00H
Place: Pavilion 10 | Stand E12
Theme: Present the joint agreement that aims to promote the city of Madrid as a sports destination.
Participants: Hugo Rovira, General Manager of NH Hotel Group for Southern Europe and the United States; Gerard Tsobanian and Feliciano López, CEO and Director of the Mutua Madrid Open, respectively, as well as Héctor Coronel, Director of Tourism of the Madrid City Council.
Round table of tourism companies
Organized by: Fitur4All
Time: 12:20H
Place: Room N103 – North Convention Center.
Participants: Enrique Espinel, COO at Civitatis; Javier Sancho, sales director at Hilton Europe; and María de Andrés, head of sustainability at Viajes El Corte Inglés.
Press conferences France 2024: sport and Olympic Games
Organized by: Atout France
Time: 12:45H
Venue: International Press Center
Theme: Promoting and communicating about the French tourism sector as France: Sports and Olympic destination in 2024.
Fitur 4ALL Awards
Organized by: Fitur
Time: 13:00H
Place: North Convention Center
Theme: Presentation of awards to Benidorm, Colombia, Port Aventura World and the Costa Rican Tourism Network for leading the objectives of inclusiveness in tourism in the categories “Inclusive National Destination”, “Inclusive International Destination”, “Inclusive Company” and “Inclusive Organization”, respectively.
Leonardo Hotels Press Cocktail
Organized by: Leonardo Hotels
Time: 13:30H
Place: Pavilion 4 | Stand 4F16
Signing of general protocol of action: Balearic Islands- Dominican Republic
Organizers: Government of the Balearic Islands and Dominican Republic
Time: 14:00H
Place: Hall 3 | Stand 3B01
Participants: Marga Prohens, President of the Government of the Balearic Islands and David Collado, Minister of Tourism of the DR.
Presentation-Lunch Ecuador Travel Meeting
Organizers: Ecuador Travel Meeting
Time: 14:00H
Place: Pavilion 10 | Stand B73
Topic: Presentation of Ecuador as a tourist destination
Participants: Undersecretary of Promotion of the Ministry of Tourism of Ecuador, Diego Andrade.
Innovation Rivera del Duero Wine Route
Organized by: Castilla y León
Time: 15:00H
Venue: Pavilion 9| Stand 9C10
Theme: The Ribera del Duero Wine Route presents its Smart Office, a management system and digital transformation plan that places it as a pioneer smart wine route in Spain.
Participants: Ángel González Pieras, general director of Tourism of Castilla y León; Miguel Ángel Gayubo, president of the Ribera del Duero Wine Route; and Sara García, manager of the Ribera del Duero Wine Route. Fernando Redondo and Celia Romero, from Inteligencia Turística, the company that develops the Smart Office, will also speak.
Asetur Press Conference
Organized by: Union of Secretaries of Tourism of Mexico (Asetur).
Time: 3:30 PM
Place: Pavilion 5, room A – 5.1 of IFEMA
Theme: “Getting to know Mexico through its States”.
Participants: Sandra Hors, director of communication, sustainability and public affairs at Vueling; and Franc Sanmartí, director of sustainability.
Presentation of the international fair Enotirismo 2024
Time: 16:30H
Place: Pavilion 10 | Stand B75
The challenge of the train vs. the airplane on short flights
Organized by: FITUR
Time: 17:20H
Place: Hall 10 | Stand 10B05
Participants: Javier Pérez, director of the high-speed and other commercial services business area at Renfe; Teresa Parejo, director of sustainability at Iberia; Ana Salazar, director of sustainability at Aena; Carolina Herrero, director of communications at ALA; and Jonathan Sánchez, deputy director of corporate responsibility, sustainability and branding at Adif.
Friday 26th
Networking breakfast with Central America
Organized by: Central America Tourism Agency (CATA)
Time: 11:00 a.m.
Place: Pavilion 10 | Stand 10B75
Topic: Breakfast – presentation with DMC’s from Central America and the DR.
UNWTO am Corner – outlook on the main outbound tourism markets
Organizers: UNWTO
Time: 11:00 am
Place: Pavilion 10 | Stand 10B05
Hecansa: “Intensive dual vocational training” and “Training innovation project”.
Organized by: Canary Islands Tourism
Time: 11:00H
Place: Pavilion 9 | Stand 9C04
First edition of the Destino Rural Award
Organizers: Spanish Association of Rural Tourism (ASETUR)
Time: 12:00H
Place: Spanish Capital of Gastronomy Stand, corridor between pavilions 7 and 9.
Thematic: launch of the first “Best Rural Tourism Destination of the Year 2024 Award”.
Roadmap for the tourism sector in business sustainability.
Organized by: Fitur Know-how
Time: 12:30H
Place: Hall 10 | Stand 10A11
Theme: Conclusions of the UN Global Compact working group in Spain.
Panel: “In search of the tourism of the future”.
Organized by: Fitur
Time: 12:30H
Place: Pavilion 10 | Stand 10B03
Participants: Lola Vilas, country manager of Uber Spain; Eduardo Carrillo, director of strategy and business development at Boeing Research & Technology Europe; and Guillermo Rojo, athlete, researcher and astronaut trainer. at Austrian Space Forum and Lunar Research Center.
Presentation of the Mostra de Cuina de las Islas Baleares and Showcooking
Organized by: Grimaldi Group
Time: 13:00H
Place: Pavilion 10 | Stand 10E10
Theme: Presentation of the sponsorship of the Mostra de Cuina de les Illes Baleares and showcooking by the master rice cook and member of the Spanish Selection of Competition Cooking and ‘El Gourmet de la Roja’, Kike Martí.
Presentation Rural Tourism Observatory 2023: Trends and Opportunities
Organized by: Fitur Next Observatory
Time: 13:15H
Place: Pavilion 8| Stand 8F22
Participants: Olivia Fontela, marketing director of EscapadaRural; and Enric López, professor and researcher, CETT-UB. Fundraising, entrepreneurship and
awards, CETT Fundació.
360º tourism round table – “Forging the future of business like Douglas Quaid”.
Organized by: Fitur Techy
Time: 13:30H
Place: Pavilion 10 | Stand 10A01
Participants: Mariam Ayadi. CEO and Founder. WiFi; Estela Díaz Jordá, Innovation Manager at Vodafone; Edu Williams. CEO and founder of innovation group WS – Wise Dreams; and Alfonso Diez, CEO of Global Uground.
Promotion of the destination Poland
Organizers: Polish Tourist Office in Spain
Time: 13:30H
Place: Pavilion 4 | Stand 4C12
Theme: To renew contacts and learn about the main novelties of the destination, focusing on gastronomy.
Source: Arecoa.com
