The detailed agenda of the main events of Fitur 2024

The 44th edition of the International Tourism Fair (Fitur 2024) will kick off next Wednesday and participants are already finalizing the details of the events to be held between January 24 and 28.

The following are the main meetings announced during the fair, which is expected to break all participation records:

Wednesday 24

Official opening of Fitur with the attendance of Their Majesties the King and Queen of Spain.

Organizers: IFEMA Madrid

Time: 10:30 am

Place: Recinto Ferial | Start at Puerta Norte

Preferente Group Awards (Preferente, REPORTUR, Desarrollo and arecoa.com)

Organized by: IFEMA Madrid

Time: 13:00

Place: North. Neptuno Hall

Speakers: Juan Llull (Hipotels), Alfonso Paredes (Expedia), Juan Manuel Martín de Oliva (Banco Popular Dominicano) and Javier Arús (Azora).

Fitur Sports Presentation

Organized by: IFEMA Madrid

Time: 10:45 am

Place: Pavilion 4 | Stand 4G24

Speakers: Andrés de la Dehesa, president of AFYDAD Spain is Sport; and Maurici Carbó, responsible for sports tourism commission at AFYDAD Spain is Sport.

Press conference World2Meet (W2M)

Organized by: W2M

Time: 9:30H

Place: Hotel Novotel Campo de las Naciones

Participants: Gabriel Subías, CEO of World2Meet

Topic: Results corresponding to fiscal year 2023, as well as the company’s plans for the year 2024.

Press conference Minor Hotels

Organized by: Minor Hotels

Time: 11:30 am

Place: Hall 10 | Stand C05

Participants: Ramón Aragonés, Vice President and CEO of Minor Hotels Europe & Americas.

Presentation “Balearic Islands: New Tourism Strategies”.

Organized by: Balearic Islands

Time: 12:00H

Place: Pavilion 7 | Stand 7B08

Participants: President of the Balearic Islands, Marga Prohens, and the Minister of Tourism, Culture and Sports of the Government of the Balearic Islands, Jaume Bauzá.

Meliá press conference at Fitur 2024

Organized by: Meliá Hotels International

Time: 12:30H

Place: Pavilion 10 | Stand 10C04

Participants: Gabriel Escarrer, President and CEO of the company.

CEAV Welcome Ceremony

Organized by: CEAV

Time: 12:45H

Place: Pavilion 10 | Stand B75

Participants: CEAV team, including its president, Carlos Garrido.

Round table MSC Cruises

Organized by: MSC Cruises

Time: 13:00H

Place: Pavilion 10 | Stand 10C01

Theme: “MSC Cruises and its commitment to Spanish ports”.

Participants: Fernando Pacheco, General Manager, Jaime Luenzas, Head of Port Community Services of Puertos del Estado, and port authorities of Alicante, Barcelona, Malaga, Tarragona and Valencia.

Meeting with Grup Hesperia’s media

Organized by: Grupo Hesperia

Time: 13:30H

Place: Pavilion 8 | Stand 8C20

Topic: Company’s plans to relaunch its own brand.

Participants: General Business Director, Gonzalo Alcaraz.

Presentation Mallorca Championsships

Organized by: Emotion Sports

Time: 13:30H

Place: Pavilion 7 | Stand 7B08

Theme: Presentation of the fourth edition of the Mallorca Championships tournament.

Participants: The Minister of Tourism of the Balearic Islands, Jaume Bauzà; Edwin Weindorfer, CEO of Emotion Group; and the director of Emotion Sports for Spain, Pilar Carbonell.

Presentation event Cádiz

Organized by: Cádiz

Time: 15:00H

Place: Central stage of IFEMA’s Hall 5

Theme: “Proud of our history”.

Vueling celebrates 20 years reinforcing its commitment to sustainability

Organized by: Vueling

Time: 15:30H

Place: Hall 10 | Stand 10C10

Theme: Will present its sustainability strategy with special emphasis on initiatives linked to operational efficiency.

Participants: Sandra Hors, director of communication, sustainability and public affairs at Vueling; and Franc Sanmartí, director of sustainability.

Remodeling pioneering destinations

Organized by: IFEMA Madrid

Time: 16:00H

Venue: Pavilion 10 | Stand 10A05.

Participants: Arturo Bernal, Minister of Tourism, Culture and Sport of the Regional Government of Andalusia; Nuria Montes, Minister of Innovation, Industry, Trade and Tourism of the Generalitat Valenciana; Miguel Ángel Rodríguez, Director General of Tourism Management, Promotion and Training of the Government of the Canary Islands; José Aloy, Director General of Tourism of the Balearic Islands; Marta Domènech, Director General of Tourism of Catalonia.

Moderator: Javier García Cuenca. President. ITH.

Turespaña Round Table: “Knowledge and Tourism: Talent as a driving force”.

Organized by: Turespaña

Time: 16:00H

Place: Stand 9C02 | Espacio Ágora

Participants: Minister of Industry and Tourism, Jordi Hereu.

News Tourism Innovation Summit 2024

Organized by: TIS Global Summit

Time: 16:00H

Place: Crush Room | Pavilion 5 (Andalusia)

Participants: Francisco Montes, General Director of Tourism of the Junta de Andalucía; Carmen Ortiz, territorial delegate of Tourism in Seville of the Junta; Angie Moreno, Delegate Councillor of Tourism of the City Council of Seville; Juanjo Domínguez, General Director of Tourism of the City Council of Seville; and Silvia Avilés, Director of TIS – Tourism Innovation Summit.

Fuerteventura: “Fuerteventura, an island of emotions, live the experience”.

Organized by: Canary Islands Tourism

Time: 16:30H

Place: Pavilion 9 | Stand 9C04

Round table: “Vision CEOSs (Rock & Roll)”.

Organized by: Hotelverse

Time: 16:45H

Place: Hall 8 | Stand 8D26

Topic: Discussion on the CEO’s perspective from the first point of view. Talent management, cost increases and impact on profitability, ADR increases and new growth models will be discussed.

Participants: Javier Vich, CEO of Summum Hotel Group; Kike Sarasola, CEO of Room Mate Hotels; Marc Rahola, CEO of OD-Group; Diego Calvo, CEO of Concept Hotel Group; and the president of FEHM, María Frontera, as moderator.

Call “The New Marina D’OR”.

Organizers: Magic Costa Blanca Hotels & Resorts

Time: 17:00H

Place: Pavilion 8 | Stand 8C09

Topic: Details about the new model and renovation of Marina d’Or, with the aim of turning it into one of the leading resorts in Europe.

Participants: Francisco García, President of Magic Costa Blanca Hotels & Resorts.

Presentation “Hotel Vincci Suits”.

Organized by: Vincci Hoteles

Time: 17:00H

Place: Pavilion 8 | Stand 8C17

Topic: Presentation stand-hotel of Vincci Hoteles at the fair.

Participants: General Manager and CEO of Vincci Hoteles, Carlos Calero.

Gran Canaria: “Emotur Project”.

Organized by: Tourism of the Canary Islands

Time: 17:30H

Place: Pavilion 9 | Stand 9C04

Presentation of the convention of Andalusian travel agencies.

Organized by: Andalusian Federation of Travel Agencies (FAAV)

Time: 17:30H

Place: Hall 10 | Stand B75

THURSDAY 25TH

Opening and welcome Fitur Talent

Organizers: IFEMA Madrid

Time: 10:00H

Place: Hall 10 | Stand 10A23

Breakfast with Macao

Organizers: Portuguese Association of Travel Agencies (APAVT)

Time: 10:00H

Place: Hall 10 | Stand B75

Theme: Breakfast while attendees learn about the main attractions of the Macao region.

European Program Erasmus +circular4 hospitality

Organizers: Hotel Business Federation of Mallorca (FEHM)

Time: 10:20H

Place: Pavilion 7 | Stand 7B08

Press conference Sercotel

Organized by: Sercotel

Time: 10:30H

Place: Hall 10 | Stand 10C07

Theme: The company will present a new evolution in its business strategy aimed at giving new impetus to its growth. In addition, a balance will be made for 2023 and the hotel chain’s forecasts and novelties for 2024 will be presented.

Mundo Maya Event (Mexico)

Time: 11:00 am

Place: Salón Neptuno (IFEMA)

Topic: To learn about the details of this initiative, aimed at developing tourism activity around the architectural and cultural richness of the Mayan culture. Mexico, Belize, Guatemala, Honduras and El Salvador are collaborating.

Presentation “Balearic Islands Tourism News 2024”.

Organized by: Balearic Islands

Time: 11:00H

Place: Pavilion 7 | Stand 7B08

Topic: Details on the new model and renovation of Marina d’Or, with the aim of turning it into one of Europe’s leading tourist resorts.

Participants: Francisco García, President of Magic Costa Blanca Hotels & Resorts.

Fitur Cruises 2024

Organized by: IFEMA

Time: 11:00-17:00H

Place: Fitur Cruises Space in Pavilion 4

Thematic: Full program of presentations by the main industry players and activities.

Action Plan 2024 Suncruice Andalucia

Organized by: Suncruise Andalucia

Time: 11:00H

Venue: Pavilion 5 Andalucia, Andalucia Room

Theme: The innovations and strategies that Suncruise Andalucia, together with the Ministry of Tourism of the Andalusian Government, have prepared for the coming year in the field of nautical and cruise tourism.

Presentation of forecasts ACAVE

Organized by: ACAVE

Time: 11:30H

Place: Pavilion 10 | Stand 10F04

Theme: Travel forecasts for the 2024 season.

Participants: President of ACAVE, Jordi Martí, and the manager, Catiana Tur.

Debate tables Fitur 4ALL

Organized by: IFEMA Madrid

Time: 11:30-13:00H

Place: Room N103 of the North Convention Center

Topic: Entities and organizations, national destinations, international destinations and tourism companies.

Presentation promotion Formentera

Organized by: Balearic Islands

Time: 11:30H

Place: Pavilion 7 | Stand 7B08

Theme: To know all the charms of the island and everything it has to offer to the traveler looking for sun, beach and nature.

Presentation of the 49th APAVT congress in Huelva.

Organizers: Portuguese Association of Travel Agencies (APAVT)

Time: 11:30 am

Place: Pavilion 10 | Stand B75

Press conference on Japan as a destination

Organizers: Japan National Tourist Office (JNTO)

Time: 12:00H

Venue: Hall 6 | Stand 6C01

Thematic: The main novelties of the country will be presented.

Presentation of new Air Europa aircraft

Organized by: Air Europa

Time: 12:00H

Place: Hall 10 | Stand 10C 06

Theme: Presentation of an airplane named after Luis Fonsi.

Participants: Luis Fonsi; Rafael Brull, director of Marketing, Customers and Product at Air Europa; and the airline’s head of Sponsorships and Agreements, Sebastián Lladó.

“Aranda de duer is gastronomy”.

Organized by: Aranda de Duero City Council.

Time: 12:00H

Place: Pavilion 9| Stand 9D10

Theme: To learn first-hand about the best products that the destination has to offer.

Presentation agreement between NH Collection Hotels, Mutua Madrid Open, Madrid City Council and Ávoris.

Organizers: NH Collection Hotels, Mutua Madrid Open, Madrid City Council and Ávoris.

Time: 12:00H

Place: Pavilion 10 | Stand E12

Theme: Present the joint agreement that aims to promote the city of Madrid as a sports destination.

Participants: Hugo Rovira, General Manager of NH Hotel Group for Southern Europe and the United States; Gerard Tsobanian and Feliciano López, CEO and Director of the Mutua Madrid Open, respectively, as well as Héctor Coronel, Director of Tourism of the Madrid City Council.

Round table of tourism companies

Organized by: Fitur4All

Time: 12:20H

Place: Room N103 – North Convention Center.

Participants: Enrique Espinel, COO at Civitatis; Javier Sancho, sales director at Hilton Europe; and María de Andrés, head of sustainability at Viajes El Corte Inglés.

Press conferences France 2024: sport and Olympic Games

Organized by: Atout France

Time: 12:45H

Venue: International Press Center

Theme: Promoting and communicating about the French tourism sector as France: Sports and Olympic destination in 2024.

Fitur 4ALL Awards

Organized by: Fitur

Time: 13:00H

Place: North Convention Center

Theme: Presentation of awards to Benidorm, Colombia, Port Aventura World and the Costa Rican Tourism Network for leading the objectives of inclusiveness in tourism in the categories “Inclusive National Destination”, “Inclusive International Destination”, “Inclusive Company” and “Inclusive Organization”, respectively.

Leonardo Hotels Press Cocktail

Organized by: Leonardo Hotels

Time: 13:30H

Place: Pavilion 4 | Stand 4F16

Signing of general protocol of action: Balearic Islands- Dominican Republic

Organizers: Government of the Balearic Islands and Dominican Republic

Time: 14:00H

Place: Hall 3 | Stand 3B01

Participants: Marga Prohens, President of the Government of the Balearic Islands and David Collado, Minister of Tourism of the DR.

Presentation-Lunch Ecuador Travel Meeting

Organizers: Ecuador Travel Meeting

Time: 14:00H

Place: Pavilion 10 | Stand B73

Topic: Presentation of Ecuador as a tourist destination

Participants: Undersecretary of Promotion of the Ministry of Tourism of Ecuador, Diego Andrade.

Innovation Rivera del Duero Wine Route

Organized by: Castilla y León

Time: 15:00H

Venue: Pavilion 9| Stand 9C10

Theme: The Ribera del Duero Wine Route presents its Smart Office, a management system and digital transformation plan that places it as a pioneer smart wine route in Spain.

Participants: Ángel González Pieras, general director of Tourism of Castilla y León; Miguel Ángel Gayubo, president of the Ribera del Duero Wine Route; and Sara García, manager of the Ribera del Duero Wine Route. Fernando Redondo and Celia Romero, from Inteligencia Turística, the company that develops the Smart Office, will also speak.

Asetur Press Conference

Organized by: Union of Secretaries of Tourism of Mexico (Asetur).

Time: 3:30 PM

Place: Pavilion 5, room A – 5.1 of IFEMA

Theme: “Getting to know Mexico through its States”.

Participants: Sandra Hors, director of communication, sustainability and public affairs at Vueling; and Franc Sanmartí, director of sustainability.

Presentation of the international fair Enotirismo 2024

Time: 16:30H

Place: Pavilion 10 | Stand B75

The challenge of the train vs. the airplane on short flights

Organized by: FITUR

Time: 17:20H

Place: Hall 10 | Stand 10B05

Participants: Javier Pérez, director of the high-speed and other commercial services business area at Renfe; Teresa Parejo, director of sustainability at Iberia; Ana Salazar, director of sustainability at Aena; Carolina Herrero, director of communications at ALA; and Jonathan Sánchez, deputy director of corporate responsibility, sustainability and branding at Adif.

Friday 26th

Networking breakfast with Central America

Organized by: Central America Tourism Agency (CATA)

Time: 11:00 a.m.

Place: Pavilion 10 | Stand 10B75

Topic: Breakfast – presentation with DMC’s from Central America and the DR.

UNWTO am Corner – outlook on the main outbound tourism markets

Organizers: UNWTO

Time: 11:00 am

Place: Pavilion 10 | Stand 10B05

Hecansa: “Intensive dual vocational training” and “Training innovation project”.

Organized by: Canary Islands Tourism

Time: 11:00H

Place: Pavilion 9 | Stand 9C04

First edition of the Destino Rural Award

Organizers: Spanish Association of Rural Tourism (ASETUR)

Time: 12:00H

Place: Spanish Capital of Gastronomy Stand, corridor between pavilions 7 and 9.

Thematic: launch of the first “Best Rural Tourism Destination of the Year 2024 Award”.

Roadmap for the tourism sector in business sustainability.

Organized by: Fitur Know-how

Time: 12:30H

Place: Hall 10 | Stand 10A11

Theme: Conclusions of the UN Global Compact working group in Spain.

Panel: “In search of the tourism of the future”.

Organized by: Fitur

Time: 12:30H

Place: Pavilion 10 | Stand 10B03

Participants: Lola Vilas, country manager of Uber Spain; Eduardo Carrillo, director of strategy and business development at Boeing Research & Technology Europe; and Guillermo Rojo, athlete, researcher and astronaut trainer. at Austrian Space Forum and Lunar Research Center.

Presentation of the Mostra de Cuina de las Islas Baleares and Showcooking

Organized by: Grimaldi Group

Time: 13:00H

Place: Pavilion 10 | Stand 10E10

Theme: Presentation of the sponsorship of the Mostra de Cuina de les Illes Baleares and showcooking by the master rice cook and member of the Spanish Selection of Competition Cooking and ‘El Gourmet de la Roja’, Kike Martí.

Presentation Rural Tourism Observatory 2023: Trends and Opportunities

Organized by: Fitur Next Observatory

Time: 13:15H

Place: Pavilion 8| Stand 8F22

Participants: Olivia Fontela, marketing director of EscapadaRural; and Enric López, professor and researcher, CETT-UB. Fundraising, entrepreneurship and
awards, CETT Fundació.

360º tourism round table – “Forging the future of business like Douglas Quaid”.

Organized by: Fitur Techy

Time: 13:30H

Place: Pavilion 10 | Stand 10A01

Participants: Mariam Ayadi. CEO and Founder. WiFi; Estela Díaz Jordá, Innovation Manager at Vodafone; Edu Williams. CEO and founder of innovation group WS – Wise Dreams; and Alfonso Diez, CEO of Global Uground.

Promotion of the destination Poland

Organizers: Polish Tourist Office in Spain

Time: 13:30H

Place: Pavilion 4 | Stand 4C12

Theme: To renew contacts and learn about the main novelties of the destination, focusing on gastronomy.

Source: Arecoa.com

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