Avianca has been working on an expectation campaign about its logo, which apparently does not lose the “A”, but transforms it to lowercase, accompanied by the phrase “the sky belongs to all”.
During the presentation, the airline’s CEO, Adrián Neuhauser, said that the new image with this change says “goodbye to the airline that was for the few and we receive a new one where everyone is giving everything to be able to fly”.
Avianca posted on its social networks: “Goodbye to traditions and hello to union in the sky. We changed course and became an airline that opens the doors to all forms of flying. The time has come to travel without limits where the sky belongs to everyone”.
He also added that “a new story begins” and that the airline’s commitment is “to bring people and destinations closer together, always looking ahead”.
As REPORTUR.co reported, at the beginning of October, Avianca began a campaign to promote the rebranding of the brand, which was launched on Tuesday (Avianca redesigns its brand and Wingo uses it as a joke).