The World Travel & Tourism Council (WTTC) appointed Gloria Fluxá as its new vice president and chair of its Sustainability Committee. Fluxá assumes the position held by Intrepid Group co-founder and president Darrell Wade, who stepped into the position in 2020.
Fluxá serves as vice president and CSO of Grupo Iberostar, passionate about transforming the industry toward a responsible tourism model, she drives Iberostar’s sustainability strategy, which includes its Wave of Change movement in support of coastal health, a decarbonization strategy to achieve emissions neutrality by 2030 and the evolution of its operations toward circularity. Based on her extensive industry knowledge and passion for sustainability, she was recognized as a Young Global Leader by the World Economic Forum (WEF).
As a member of the fourth generation of the family business, Gloria continues Iberostar’s legacy as a purpose-driven organization that integrates its values and commitments to customers, the environment and its communities, something for which Iberostar has been recognized for the past 65 years.
“It is an honor for me to take on this important role. Responsible tourism is not just a vision, it is a crucial imperative to foster the sustainable growth of our industry, preserve our natural resources and promote the well-being of our communities,” said Gloria Fluxá after her appointment.
Julia Simpson, President and CEO of WTTC, commented that, “First of all, I would like to thank Darrell for his work and dedication over the past few years. His contribution has been invaluable. Gloria’s impressive track record, her dedication to sustainability and her vision of harmonizing economic growth with environmental conservation and social impact make her the ideal person for her new role as WTTC Vice Chair and Chair of the Sustainability Committee.”