Original Group changes Temptation brand to Desire for hotel it manages in Miches

In a strategic move aimed at aligning with its sister property in the Riviera Maya, Temptation Grand Miches Resort announced the property’s name change to Desire Miches Resort, effective November 13, 2023.

The decision to rebrand the resort aligns with a broader strategic vision to create a cohesive brand identity across all Desire properties.

The unification will enhance the guest experience and reflect the resort’s dedication to offering premier adult-oriented vacations in some of the most beautiful destinations, according to a release.

“We are thrilled to embark on this exciting journey as we become Desire Miches Resort Punta Cana,” said Carlos del Pino, chief commercial and operations officer of Original Group.

He explained that “this transformation is a testament to our commitment to offer our guests an exceptional experience and sensual experience We are enhancing our brand identity and ensuring that couples can expect extraordinary service and unforgettable moments.”

He further said that “with the name change, Desire Miches Resort will continue its commitment to providing a unique and sensual vacation experience to couples seeking an intimate, romantic and fun getaway on the paradisiacal beaches of the Dominican Republic.”

He said, “The resort team remains dedicated to providing the same high quality service and memorable experiences that guests have come to expect over the years. Guests who love the Desire experience can now live it in a more secluded setting in the heart of the Caribbean.

Source: Arecoa

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Dominican Republic Live Editor

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