The Dominican Republic Hotel and Tourism Association (Asonahores) endorsed the loyalty plan for travel agencies and tour operators in tourism markets, because it strengthens the international promotion strategy of the Marketing Committee of the Ministry of Tourism (Mitur).
David Llibre, president of the entity, affirmed that the DO Travel Rewards Loyalty Program complements the work being done by the Ministry of Tourism for the promotion of our country and assured that it will have a positive impact on hotel occupancy in the country, as well as on the Dominican tourism offer in general.
“This novel proposal will allow the Marketing Committee, of which Asonahores is a member, to design incentive programs for travel agencies, which are responsible for marketing our tourism product abroad,” he argued.
With this program, he explained, it will be possible to develop “specific actions either for a country, a market or a specific destination, allowing to strengthen and contribute to maintain over time the promotion based on the roadshows that the Ministry of Tourism, headed by Minister David Collado, is carrying out with great success”.
Initiatives such as DO Travel Rewards, said the Dominican Republic “continues to differentiate us and establish us as leaders in the competition, by creating value propositions for our main partners in this sector, which are the travel agencies”.
As part of Asonahores’ collaboration with the Ministry of Tourism, which he considered “an example of active public-private sector integration, we had the opportunity to learn about and participate in this important project, as well as to confirm the interest of our membership to be an active entity and support this strategy”.
Llibre spoke at the presentation of the DO Travel Rewards Loyalty Program, and welcomed the presence of more than 600 travel agents from different countries in the Americas who came to Santo Domingo to attend the launch of the program and participate in a business meeting with Dominican tourism companies at the Jaragua Hotel.