President Luis Abinader and the Minister of Tourism, David Collado, led the launch this Thursday of the DO Travel Rewards platform, an innovative global loyalty program for travel agents sending tourists to the Dominican Republic.
The program’s features include a rewards plan, training, information and familiarization trips to different destinations in the Dominican Republic.
The president of the Dominican Republic said that, “in addition to rewarding the efforts of all travel agents, DO Travel Rewards will be a platform for connection and community between international and local partners: hotels, inbound and outbound agents, experience providers, among other players in our value chain”.
He indicated that the platform adds to the effort that has been made to adapt our promotion and positioning strategy to the new era, where information, technology and the experience itself are fundamental parts of a good sales strategy.
For his part, the Minister of Tourism affirmed that this loyalty program is a pioneer in our history and reaffirms the commitment to ensure that the Dominican Republic continues to promote the arrival of tourists; its objective is to build loyalty, inform and strengthen the relationship with travel agents.
He informed that the initiative is part of a strategy that began with more than 40 visits to the main cities around the world that send tourists to the Dominican Republic.
“This platform gave us the opportunity to design a plan adapted to the needs and aspirations of our allies,” said Collado in an activity held at the Jaragua Hotel in the presence of more than 500 international travel agents from all over the American continent.
It is recalled that for years tour operators and travel agents have served as a marketing, sales and service channel for tourists who each year contribute more than US$5 billion to the Dominican economy. The plan, in addition to renewing and sealing this commitment, is a recognition based on effort and results.