“Puerto Plata, always real”, a new destination brand

With a fresh, versatile and modern concept, Puerto Plata presented its new destination brand this Wednesday. The project, which was managed by the Clúster TurísticoDestino Puerto Plata (CTDPP), had the support of the Ministry of Tourism of the Dominican Republic (Mitur) and the integration of local entities from the public and private sectors, which joined criteria to project the diversification and uniqueness of resources offered by the province to its local and foreign visitors.

The new and energetic brand reflects joy, happiness and connection, emotions embodied in a graphic identity that is composed of nine spheres with vibrant colors, which characterize the nine municipalities of the province, and the integration of an isotype that represents the letter “P”, along with the slogan “Always real”, which denotes the authentic atmosphere of the destination, where locals and visitors interact in a natural way, creating a unique and unparalleled connection.

During the presentation at Macorix House of Rum, it was revealed that the main market segments reflected by this new brand include sun and beach, water sports, digital nomads, nature, adventure, culture and history, nautical and cruise tourism, gastronomy and fun, romance and weddings. These were staged during a dynamic event that was attended by authorities, businessmen, representatives of civil society and the media linked to tourism in the region.

The “Puerto Plata: Siempre Real” brand was the result of an arduous research process led by the consulting firm Berry Whale. Workshops, interviews and surveys were conducted with the participation of more than 700 people from the public and private sectors, as well as visitors and residents, obtaining very valuable information in order to generate a representative and authentic identity, said Birgitt Heinsen, president of the Puerto Plata Destination Tourism Cluster.

It was announced that the valuable tool will have a series of applications, including a renewed web portal, promotional video, a complete newspaper library, strategic development, marketing and investment plans, among others. A governance committee made up of public and private actors will also be created to oversee the correct implementation and positioning of the brand, which will be responsible for making adjustments in accordance with emerging opportunities and the evolution of international trends.

The Tourism Cluster thanked the support of the institutions and allied companies in the launching activity of the destination brand, among them: Vinícola del Norte, Banco Popular Dominicano, Banreservas, Aeropuertos Dominicanos Siglo XXI (Aerodom), Easy Events Solutions, Hielo y Agua Internacional, Deposito Ferretero, Grupo Atlántico, Transporte Monumental.

In addition, Emotions by Hodelpa, Viva Wyndham, Casa Marina, Transporte Arianny, Ocean World, Ayuntamiento Municipal de Puerto Plata, Curban Comunicación Urbana, Blue JackTar, Hotel Gran Ventana, Sunscape, Restaurante Punto Marisco, Restaurants Aguaji and Baia by The Ocean Club, Natura Cabana, Greenland Glamping, Lorena Medina Yoga, 27 Charcos de La Damajagua, Manureva Tours, Where To Go Tours, Lynob Technologies, Fundación Rosaida González, Sol Cero Deportes Acuáticos, Master of The Ocean, Nice Dominicana, Turinor and Funny Monkey Entertainment.

Source: Arecoa

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Dominican Republic Live Editor

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