Hampton by Hilton announces new global identity

Hampton by Hilton announced a new state-of-the-art North American prototype and the unveiling of a refreshed global brand identity.

“Hampton is more than a hotel brand; it is the heart of our business,” said Chris Silcock, president, Global Brands and Commercial Services, Hilton.

“From humble beginnings to becoming a global force, Hampton has consistently maintained its position as a true industry leader, rooted in a strong commitment to service and quality. As we navigate the ever-changing hotel landscape, Hampton has once again evolved to adapt to the changing development landscape and changing guest needs. Hilton’s continued investment in Hampton further solidifies its enduring success as a market leader and premium performance brand for both owners and guests. guests,” he added.

Hampton GlobalMeanwhile, Shruti Gandhi Buckley, senior vice president and brand leader, Hampton by Hilton, added, “With a legacy of leadership and performance spanning four decades, Hampton by Hilton continues to be a beacon of humanity, connecting people around the world and delivering a trusted and friendly Stay at each of our hotels.”

“As we unveil our new North American prototype and refreshed visual identity, we embark on an exciting new chapter for Hampton. This is a celebration of our core values and signifies a renewed commitment to our owners, guests and team members. As Hampton continues to evolve and innovate, our unwavering commitment to the 100% Hampton Guarantee of exceptional accommodations and genuine hospitality creates an experience that guests are willing to pay more for,” he said.

Expected date

The North American prototype, with the first hotel scheduled to open in early 2025, is poised to set new benchmarks in hotel design and efficiency, embodying Hampton’s commitment to continuous evolution, growth and service excellence, according to a release.

As part of a broader initiative to ensure Hampton remains a leader in the hotel industry for decades to come, the prototype upgrade is designed for greater adaptability to various market conditions and site constraints, while creating an enhanced experience. for guests.

Inspired by guest and owner feedback, prototype updates and design trends, it features a thoughtful, modern design with timeless elements that not only provide improved guest functionality and comfort, but also optimize construction, operating and renovation costs.

Cost-effective, state-of-the-art North American prototypes available for both Hampton Inn and Hampton Inn & Suites include:

Optimize revenue-generating opportunities for the Hampton Inn & Suites prototype by increasing the total number of keys within the same space and optimizing suite room design for better site efficiency.
Drive cost savings of up to 6 percent on new FF&E packages compared to previous packages for both new construction and renovations.
Elevate the iconic exterior to include a simplified entry canopy, subtle adjustments to the color scheme and an additional outdoor patio for social gatherings.
Enhance the guest welcome by repositioning the front desk, adding a localized feature wall and multi-use flex space, and relocating the retail store to a more prominent location within the lobby area, which will generate increased revenue.

Source: Arecoa.com

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