For lovers of makeup and cosmetics, the first virtual beauty festival on Youtube arrives this Friday. In virtual format, the free event boasts a stellar line-up of guests, with the likes of Selena Gomez, Paris Hilton, Gwyneth Paltrow and Pharrell Williams among other names.
Hairstyling challenges, makeup trends, tutorials and talks about an industry that is attracting more and more women and men fill the program of this beauty party to which all Youtube users are invited from 10 pm on Friday, May 14.
Dubbed BeautyFest, the event has been organized by Youtube’s director of fashion and beauty, Derek Blasberg, who believes that the world of beauty has an important space on the social network.
“What started as a small community has grown into the world’s largest style video platform. We’ve seen creators go from being small-town makeup gurus to creating their own media empires,” explained an excited Blasberg to local media, who believes the festival will provide an opportunity to make creators visible, amplify new and unique voices, as well as “usher in a new era of beauty on the platform where it all began.”