World Art Day: the rise of immersive exhibitions

World Art Day is celebrated every April 15, a date selected by the United Nations Educational, Scientific and Cultural Organization (Unesco).

This day seeks to raise awareness of the importance of art in creative thinking and the evolution of human thought.

Important galleries and museums in the Dominican Republic and the world have regained their notoriety after the pandemic and have once again become spaces where art shines, rests, is enjoyed and analyzed.

Exhibitions are the spaces where countless proposals of the arts are appreciated and, in recent years, a variant has become more popular, especially after the pandemic: immersive exhibitions or shows.

These are works or collections that offer a multisensory experience using mapping, virtual reality, augmented reality and animation.Día Mundial del Arte

In fact, some international experts have defined the boom of immersive exhibitions in the world, citing how art is dressed with technology.

But many others believe that this modality brings art closer to the “mainstream” public, i.e. to the masses.

For example, until last year 2022, the immersive exhibition “Imagine Van Gogh” had sold more than 150,000 tickets in advance and toured the United States, Mexico City and Buenos Aires, Argentina.

Infobae reports that in a 1,300 square meter gallery, spectators walk through a space covered by 36 screens where more than three thousand rotating images of Renoir, Cézanne, Degas, Pissarro and Monet are projected. In Granada, Spain, Goya’s work can be appreciated through a montage of thousands of images projected on 35 screens more than five meters high.

In the Dominican Republic

Our country also had its first immersive experience last year with resounding success in the Colonial City.

It was “Tovar, living surrealism”, which lasted more than two months and received more than 75,000 visitors in the tent installed in Plaza España in the Colonial City. Thanks to the magic of technology, the large 550 square meter space featured visual material from a selection of approximately 400 images including works, letters and photographs, in addition to 3D and 2D projection, lighting and sound for a ‘live’ experience.

“Tovar: Surrealism Alive” is a sensory experience that allowed each person to delve into the work of this great artist, who exhibited in the 1960s alongside the greatest exponents of surrealism.

Apropos the impact of the immersive exhibition, through a press release the Iván Tovar Foundation announced the exhibition “Tovar Retrospectivo”, the first exhibition on the career of the artist, who is considered the great master of surrealism in the Dominican Republic, and can be seen at the Museum of Modern Art (MAM) from April 19.

The exhibition brings together a selection of creations made from 1958 to 2020.

It will be open to the public on April 19 at 7:00 p.m. and will remain until June 29, 2023 on the third level of the Museo de Arte Moderno.

Immersive exhibitions around the world

International media highlight as “a cultural phenomenon that sweeps the world” the immersive exhibitions on Velázquez, Klimt, Monet, Frida Kahlo and Van Gogh, among others that take place in Madrid, Paris, United States and some hopefully stop for several weeks in some Latin countries.

Here are the details.

Van Gogh

It is considered the most complete and technologically advanced exhibition to date to discover the world of Van Gogh in a captivating and unique way.

The color and moving brushstrokes of the brilliant Dutch artist are experienced in a sensory journey. They use the most advanced animation to aromas and music that “will awaken our emotions and delight us in this journey through his great artistic legacy,” says the website of Van Gogh in Spanish.

They invite us to feel inside the eternal starry night, to observe face to face each of his many self-portraits and his infinite landscapes. The experience opens a door to the interior of the artist, allowing the visitor to see and feel the world through the eyes of Vincent Van Gogh, one of the most enigmatic and recognized painters in the world of art history, whose time corresponded to the mid-nineteenth century.

Dalí Cybernetic

IDEAL Centre d’ Arts Digitals in Barcelona, Spain, presented this state-of-the-art immersive experience that takes an exciting journey through the most famous works of the Spaniard Salvador Dalí (1904-1989). “The poetic and dreamlike Dalinian universe meets large-format projections, interactive installations, holograms, virtual reality and artificial intelligence,” highlights the portal.

In March of this year, “Surreal 360: A Salvador Dalí Experience” was inaugurated in the city of Miami, United States, and will last until May. With augmented reality you can “live” inside 200 Dalí works.

Dalí’s influence in pop culture exploded thanks to the Netflix series “La casa de papel” which popularized the main characters dressed in a red uniform and covered their faces with Dalí masks, alluding to the face of the important 20th century artist.

Velázquez Tech Museum, Madrid

The Velázquez Tech Museum in Madrid takes visitors back to the Baroque art movement, the era in which Sevillian artist Diego Velázquez (1599-1660) was situated.

Located in Plaza de Jacinto Benavente, near Puerta del Sol, the immersive museum offers a 360° sensory experience.

The public appreciates the different interpretations of Las Meninas, the great masterpiece of the painter Diego Velázquez and Las Hilanderas, whose canvas is preserved in the Museo Nacional del Prado.

Klimt, the immersive experience

Last year, the Immersive Experience Center of Madrid Artes Digitales (MAD) in Spain presented with resounding success the immersive experience based on the work of Gustav Klimt, an artist of the modernist movement born in Austria in 1862 and died in 1918.

The center reported that it sought to provide visitors with an experience between art and large-format virtual reality based on the work of KLIMT and thus immerse themselves in the vibrant Vienna at the turn of the century by witnessing the evolution of the author’s work.

With almost 2,000 m2 of immersive projection space, exhibition spaces and interactive technological tools, it is like being inside the paintings and buildings that KLIMT decorated.

Gustav Klimt was one of the most renowned artists of all time who created some of the most recognized and valued works in the history of art. His unmistakable aesthetic is fundamental to understanding the passage of painting into modernity including “The Kiss” and “The Tree of Life”.


Learn more: CULTURE


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