The General Directorate of Public-Private Partnerships (DGAPP) and the Ministry of Tourism (Mitur), presented the new identity of Cabo Rojo, in a proposal that elevates it as a new tourist destination in the Dominican Republic.
The slogan that supports the new identity, with which the Dominican Government invites visitors to visit one of the most promising destinations for explorers seeking to discover unique coastal and desert landscapes in the country, is “Cabo Rojo: discover the new Caribbean”.
The logo that represents a place unique in adventures and full of surprising corners, has been designed with elements that distinguish it as: the cactus, its geographical delimitation, color, shapes and elevations of the Pelempito pit, the eagles’ caves, romeo’s wells, the beauty of the keys and the port.
Marking a milestone in the region’s tourism history, Cabo Rojo, with its unique geographic characteristics, protected natural areas, parks, lagoons and lakes that harbor a rich biodiversity, received its first cruise ship in January 2024.
At the brand launching ceremony, which was attended by the Minister of Tourism, David Collado; the Dominican Republic’s ambassador to Spain, Juan Bolívar Díaz and the executive director of the DGAPP, Sigmund Freund.
Freund presented the history of the emergence of Cabo Rojo as a destination, highlighting its potential and attractions for the development of an international tourism offer.
The official emphasized that as a sign of the destination’s commitment to the environment, for the first time in the country, a study of the tourist carrying capacity of Cabo Rojo and also of the Bahía de las Águilas recreational area was carried out.
“With this we have information on how many visitors can be at the same time enjoying the beaches of Bahía de las Águilas. With this we guarantee the protection of a jewel that, without a doubt, we have called “The Jewel in the Crown of Cabo Rojo,” he said.
He added that they have launched a conservation program for endemic and native species implemented before starting the construction works with the creation of the Cabo Rojo Nursery.
Source: Arecoa.com
