Lopesan Hotel Group announced the creation of a hotel management company under the brand name Lopesan Hotel Management (LHM), which will manage all its own-brand hotels, as well as those of IFA by Lopesan, and will offer comprehensive hotel management to third parties.
Thus, LHM will initially manage the Group’s 22 hotels in Spain, Germany, Austria, Dominican Republic and Thailand, with the idea of progressively increasing that figure with the help of various partners in fields such as revenue management (Braintrust), communication and marketing (22Grados), as well as with the technology of Travel School by Amadeus.
“The backbone of LHM is underpinned by the experience, commitment and creativity treasured by Lopesan Hotel Group during its more than 50 years of experience,” the company explained.
It remarked that in these years it has been able to “bring together some of the best professionals in the tourism sector” headed by its CEO, Francisco López, and general manager, José Alba.
“The success of the formula is guaranteed thanks to a package of state-of-the-art tools and technical partners that ensure profitability and the ability to overcome social, environmental and technological challenges,” the hotel company said in a statement.
It also added that “the reality that accompanies the tourism business has always been characterized by its volatility, favoring LHM’s commitment to a consolidated strategy through the creation of a network of solid and lasting alliances, which allow it to have the capacity to react immediately to any adverse situation and, at the same time, offer the possibility of continuous renewal, setting as a priority objective to remain at the forefront of industry trends and continue to be competitive in such an unstable environment.”
The launch of the LHM is associated with the launch of the www.lopesanhotelmanagement.com website, which is presented as a channel for direct contact with potential clients.
The hotel chain explained that one of the added values it can offer new properties is “the consolidation of brand attributes”: “no two travelers are the same, so each hotel must have its own identity”.
With this, all the hotels managed by the new company will have the Travelife certification, which endorses Lopesan Hotel Management’s commitment to sustainable development and green policies.