JetBlue announced that it has named Marty St. George as the company’s next president, effective February 26, 2024.
St. George will report to Joanna Geraghty, JetBlue’s current president and incoming chief executive officer.
As president of JetBlue, St. George will lead the airline’s commercial functions, including marketing, loyalty, network planning, airline partnerships, sales and revenue management. He will also guide customer service, business and operational planning and corporate communications, in addition to overseeing JetBlue Travel Products (JTP), which will continue to be led on a day-to-day basis by its president, Andres Barry.
“With more than 30 years of aviation experience and a passion for our industry like few others, Marty is the right leader to bring on board as we embark on our focused plan to return to profitability,” Geraghty said in a statement.
“I look forward to working with Marty to ensure that our crew members are prepared to successfully serve our customers and can deliver the reliability we know is critical to generating financial returns and driving long-term, sustainable growth,” he added.
Meanwhile, St. George said, “I am excited to return to JetBlue at this pivotal time in its history.”
“JetBlue has incredibly passionate people and one of the best brands in the industry. I’m eager to get to work to help drive the business forward for the benefit of our crewmembers, customers and owners alike,” he said.
St. George is an industry veteran who previously served as a member of JetBlue’s leadership team from 2006 to 2019, starting as vice president, planning before moving to senior vice president of marketing and commercial and ultimately executive vice president and chief commercial officer, but most recently served as chief commercial officer for LATAM Airlines Group.
Prior to joining LATAM in 2020, St. George operated an airline strategy consulting practice and served as interim chief commercial officer at Norwegian Air Shuttle ASA.
St. George will assume his new position at a difficult time for the airline, whose $3.8 billion acquisition of Spirit Airlines was blocked by a federal judge last month, according to Travelpulse.
The court is expected to hear the carriers’ appeal of the ruling in June.