Caribbean Hotel and Tourism Association (CHTA) President Nicola Madden-Greig addressed the significant entry of major international brands into the Caribbean’s all-inclusive segment, shedding light on consumer trends with CHTA/Mastercard data.
The data revealed that consumers in the Dominican Republic and Jamaica, in particular, actively seek authentic experiences and contribute to the local economy. Their preferences lean toward supporting local stores, exploring local restaurants, enjoying local entertainment and using local transportation services.
In particular, both destinations, being all-inclusive standouts, have successfully collaborated with local national hotel associations and the private sector in general to curate and deliver the enriching experiences to their valued guests.
As such, the board emphasized the critical strategic importance of linkages for any brand or investor looking to establish a strong presence in the Caribbean.
Recognizing the importance of linkages, Madden-Greig highlighted how they contribute to the prosperity of nationals in the region.
“By fostering connections, locals are empowered to become exceptional hosts and hostesses and ultimately enhance the authenticity of the experiences offered to visitors who choose to explore the Caribbean,” she added.
In addition, his presentation showcased several Caribbean destinations experiencing double-digit growth, including CHTA’s strategic partner, the U.S. Virgin Islands, as well as St. Maarten, Guadeloupe and Martinique.
She highlighted Aruba’s remarkable progress in restoring seating capacity and recording an increase in tourism revenues and cruise ship visits.
The CHTA leader highlighted Ibero-America as a major source of growth for the Caribbean, with Panama being a growing hub for countries such as Ecuador, Peru, Colombia, Mexico and Argentina that contribute to increased visitation.
Looking ahead, Madden-Greig, while participating in the Caribbean Hotel and Resort Investment Summit (CHRIS) in Miami, also presented data from STR’s project report, which indicates more than 340 projects slated for the region.
The CHTA/ForwardKeys Caribbean outlook data presented also showed that the region is expected to record more than four percent growth over pre-pandemic visitor levels this spring, and experience more than 10 percent growth this summer.
Also, cruise ship visits are expected to exceed pre-pandemic levels this year, with an estimated 30 to 33 million cruise ship visits anticipated.