Grupo Piñero has officially subscribed to the Global Code of Ethics for Tourism promoted by UN Tourism (until now known as the World Tourism Organization). The code represents a commitment to the development of responsible and sustainable tourism, endorsed by the General Assembly of the United Nations since 2001.
The public signing ceremony took place this Wednesday, January 24, at the Grupo Piñero stand at FITUR. Isabel Oliver, senior UN Tourism official, and Isabel Piñero, Chief Sustainability Officer of the Piñero Group, participated in an official ceremony, which marked the Group’s adherence to the principles of the code.
In view of this major milestone for the Group, Isabel Piñero stressed that “ethics in our business is a fundamental pillar, which is why Grupo Piñero is extremely proud to be part of this fundamental reference framework for responsible and sustainable tourism. Adhering to the Principles of the Global Code of Ethics is a firm commitment and a challenge in our continuous improvement to promote tourism that contributes to the development of the communities where we operate, preserving their cultural and natural heritage, and ensuring transparency, fairness and equity.”
Ten principles for an ethical industry
The Global Code of Ethics for Tourism comprises ten principles designed to cover the economic, social, cultural and environmental components of the tourism sector and is centrally aimed at helping member companies maximize their profits while minimizing any potential negative impacts.
Of the ten principles that make up the code, five stand out for their relevance: the second article deals with the promotion of tolerance, equality and human rights; the third encompasses the commitment to safeguarding the environment and natural heritage; the fifth seeks to promote the integration of the population into the economic and social fabric of the destinations; the sixth highlights the importance of ensuring customer safety; and the ninth article covers local development, avoiding excessive repatriation of profits and guaranteeing the fundamental rights of workers.
The signing and adherence to this code is another step forward in the sustainability objectives of Grupo Piñero, which, through its Sustainability Division, is already ensuring the incorporation of all the principles of the code in its different lines of business and in all its destinations, placing sustainability at the core of the Group’s strategy.