Grupo Puntacana received the award for Best Tourism Campaign by Destination in the Digital Tourism pillar with its campaign “The Colors of Puntacana” for Puntacana Resort & Club at the 10th Annual #LatamDigital 2023 Awards held by Interlat. LatamDigital 2023 Awards held by Interlat, who for a decade in a row have held the most important and most recognized event of the digital industry in Latin America and the Caribbean.
Representing the company at the awards ceremony were Jessica Rizik, Director of Communications and Public Relations; Marcel García, Design Manager; and Kamila Taveras, Communications Coordinator.
“Our campaign “The Colors of Puntacana” is a creative bet that seeks to create the need in the receiver to visit, exploit, taste and create new memories through the use of striking images using the psychology of color,” said Manuel Sajour, executive director of Marketing of Grupo Puntacana.
Similarly, the pioneer in tourism in the Dominican Republic was nominated in the category of Best Digital Tourism Campaign with “Your Destination Starts Here” for the Punta Cana International Airport (PUJ) and in the category of Best Process Automation Project for its “Digital Communications Repository”.
“This achievement demonstrates our ongoing commitment to innovation and excellence in the field of digital tourism, and to promoting responsible and sustainable tourism in the Dominican Republic,” said Sajour.
On this occasion, 9 pillars and 54 award categories were presented, including the best projects in Digital Government, Digital Transformation, E-Commerce, Digital Education, Digital Marketing, Digital Tourism, Data Intelligence, Digital Security and Digital Entrepreneurship, belonging to all business sectors with a digital presence.
It is worth noting that the Ministry of Tourism (MITUR) received the award for Best Tourism Campaign by Destination in the Digital Government pillar, with the campaign “Dale pa’ lo Rincone”.
About Interlat’s Latam Digital
This prestigious recognition is awarded by the Latam Digital awards, organized by @Interlat.co. For more than 10 years, the event focuses on the recognition of Latin American Digital Business Growth. https://interlat.co/latamdigital/
About Grupo Puntacana
Grupo Puntacana is a pioneer in tourism and financial development that, more than 53 years ago, had the vision to develop a destination and real estate community in a remote, isolated and paradisiacal corner of the Dominican Republic.
Through its sustainability initiatives and Corporate Social Responsibility programs, which have become a national and international benchmark, the company promotes a business model that contributes to generating jobs, while fostering local culture and promoting care for the environment.
Source: Diariosocialrd.com
