During the second day of the Dominican Annual Tourism Exchange (DATE), Banreservas and the British Chamber signed agreements with the Association of Hotels and Tourism (Asonahores), with the aim of promoting tourism in the country.
The signature of the general administrator of the Banco de Reservas, Samuel Pereira, was mainly inclined to promote gastronomic tourism, to raise this niche that, according to him, can add great value to the offer of hotels in the country and to carry out studies on the subject.
“Banreservas wants to bet on Dominican dishes because as a country we have the potential to achieve an important gastronomic consolidation”, he explained.
Likewise, David Llibre, president of Asonahores, emphasized that the agreement will allow for analyses on national agro-industry and its impact on this sector, as well as other studies related to the impact of economic sectors on tourism.
Pereira, on behalf of Banco de Reservas, said it is 100% committed to the initiatives of the Ministry of Tourism (Mitur), to promote the sector worldwide.
The British Chamber of Commerce and Asonahores signed an agreement to promote cultural, commercial and bilateral relations between the United Kingdom and the Dominican Republic.
According to the president of the British Chamber in the country, Amauris Vasquéz, this signature aims to develop specific programs such as market studies.
“We understand that we can collaborate with the access to the British market because of our relationship with different chambers of commerce, which can allow them access to advertising and promotion of tourist packages to a large number of people from that market, which represent up to 30% of the total number of visitors to this country,” he said.
For his part, David Llibre highlighted the importance of the UK-DR relationship, noting that the DR is one of the main source markets for tourists to this side of the island.
“Every year tourism from the UK is growing, so we seek through the agreement actions that can promote and engage this destination,” he said.
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