The Italian “influencer” Chiara Ferragni joins the list of ambassadors of the jewelry firm Bvlgari, as already did Zendaya, supermodel Lily Aldridge, British actress and singer Naomi Scott or the Spanish Ester Esposito.
“A new jewel in our family of ambassadors,” is how she has been presented by the firm’s managers.
Long-time customer of the Roman house, the opinion leader and fashion entrepreneur shares with Bvlgari the same “independent, bold and authentic” approach – they have exposed in a statement – that has captivated millions of followers around the world through social networks, where she has more than 23 million followers.
“We are honored to welcome Chiara Ferragni to the Bvlgari family as a new global ambassador,” said Bvlgari CEO Jean-Christophe Babin.
Ferragni, said Babin, “perfectly embodies the most authentic spirit of our brand, which is rooted in positive values such as joy, creativity, beauty, magnificence, quality, but also grace and generosity”.
For her part, Ferragni has assured that she feels “very proud” to be part of the firm, of which she highlights that its legacy is linked to the audacity of iconic designs.
“This is the reason why we are joining forces to focus on having a social impact with our future activities,” explained Chiara Ferragni.
In the images shot by photographer Giulio Rustichelli, Ferragni poses with some of the Roman house’s most iconic designs, ranging from the signature B.Zero1, Serpenti and Serpenti Viper collections to a stunning Monete high jewelry necklace.
Just a month ago Tod’S announced that the businesswoman was joining its board of directors, news that sent the group’s shares soaring 14 percent on the Milan stock exchange.
And two years ago Venice surrendered to her feet with a documentary, “Chiara Ferragni-Unposted”, in which director Elisa Amorouso reviews her personal life, her rise to stardom and the empire she has built, a woman whom “Forbes” magazine defines as an icon of style, elegance and a role model for young people in the age of the social internet.
Ferragni (Cremona, 1987) and rapper Fedez have recently become parents of a baby girl, Vittoria, the second of their children, after Leo.
A pioneer in creating a fashion blog, she is one of the most influential fashion prescribers in the world and has her own fashion brand “Chiara Ferragni Collection”, of which she is the image, which has not prevented her from collaborating with Louis Vuitton, Chanel or Burberry.