The MargaritaVille brand will soon cease to operate in the DR. The Cap Cana hotel will be acquired by Grupo Playa and will sport another hotel brand. In first-rate tourism and banking circles, the operation is considered a done deal, according to what this digital has learned.
According to arecoa.com’s sources, Grupo Playa will buy 65 percent of the property, which is in the hands of the Barderas family. Karisma will stop managing the hotel after its inauguration two years ago.
The new majority shareholders of the Cap Cana hotel are negotiating with Marriott for one of its brands to partner with them and market it instead of MargaritaVille. However, this has not been confirmed, although our source is very reliable.
Karisma’s exit penalty has not yet been finalized. There is talk of about 10 million dollars. MargaritaVille’s compensation has not been finalized either. The amount that this brand will receive has not been disclosed. In a couple of months, at the most, the exit of the two companies will take place.
The Playa Hotels Group is consolidating its position as one of the most powerful in the market and its commitment to the DR is total. It is contemplating other operations in the country. As allies, its preferences lean towards North American brands.