The Minister of Tourism, David Collado, declared this Tuesday that the Dominican Republic has had a rebound in the American market and is spending 15% less on advertising than in past administrations, thanks to the contact they have been maintaining directly with tour operators.
In a press conference offered by the Ministry at the JW Marriot Marquis Hotel in the city of Miami, Florida, Collado indicated that they have a savings of more than RD$ 6,600 million in relation to the same amount of time in the past administration, since they have decided to present the country in events such as roadshows and the “Trade Show RD Miami” itself.
“Never in his life had a Minister of Tourism come to present his country himself and this direct contact has made us have an upturn in the American market, spending practically 15% less than what was spent before,” he said.
He specified that today they do not work with international agencies that advertise the country abroad, but directly with the tour operators because they are the ones who would give the last push to the tourist and “the effect can be seen”.
The minister informed that after finishing tonight the “Trade Show RD Miami” they will travel to Charlotte to present to the inhabitants of the Carolinas the goodness of the Dominican Republic.
“We are motivating travel agencies to talk about our country, we are presenting it in a different way, videos, with a dinner or lunch, with respect, with dignity and that has borne fruit,” he added.
Collado assured that there is an explosion of cruise tourism in the Dominican Republic and in this sense indicated that this first quarter of the year, almost tripled the number of tourists that could arrive in any year in the same months.
“In Puerto Plata more than 100 thousand tourists dismount monthly and this energizes the cab drivers, the small businesses, this gives life to the town and in the first three months almost one million cruise tourists have arrived in the Dominican Republic, an unprecedented number,” he said.