The Ministry of Tourism (Mitur) launched a new winter advertising campaign, called “Change the Season,” encouraging U.S. travelers to experience the mid-island nation’s endless summer weather.
“This campaign embodies the essence of our Caribbean paradise and our unwavering commitment to welcoming travelers. It is an invitation to escape winter and discover the perpetual summer we offer,” said Minister David Collado.
And is that, the referred market represents 54% of all travelers visiting the Dominican Republic come from the U.S. It also hosts seven of the ten busiest air routes in the country.
“Since more than half of all tourists come from the United States, we have tailored this campaign for our American friends. ‘Change The Season’ is a testament to our commitment to providing an unforgettable experience in our Caribbean paradise,” he added.
To guarantee the arrival of the referred visitors for the winter season and based on the interesting campaign, the minister, during his recent visit to the United States, met in New York with GOGO vacations’ VP of product and marketing, Tara Lano.
“Continuing our vision of establishing strategic alliances in the main tourist issuing markets, we met with the wholesale tour operator that is part of Flight Centre Travel Group, one of the most important tour operators in the United States, to close an international cooperation agreement and continue promoting our destination around the world,” he said.
Collado also visited Baltimore to promote the country to travel agents and tour operators and increase tourist arrivals for the winter season. “Baltimore represents more than 100,000 tourists a year for our country, so it is a very important market”.