Palladium strengthens its commitment to MICE tourism in the DR

With more than 15 years of specialization in inbound and outbound, vacation and corporate tourism, María Victoria Pedrozo assumes the leadership role as Sales Executive MICE for Latin America at Palladium Hotel Group. With her vast experience in this segment, she joins the company to promote the growth of MICE tourism in the markets she will be in charge of.

“Through MICE by Palladium, we provide a varied offer from urban hotels in the most important Spanish cities to tropical resorts in Europe,” he said.

Regarding the offer in the Caribbean, the Pacific and Brazil, he emphasized that “the chain has the best facilities, the latest technology and a team of event coordinators that guarantee the success of any corporate event”.

Regarding the proposal in Punta Cana, he warned that the TRS Cap Cana can be “closed” for exclusive events, while he pointed out the multiple lodging and service options at the resort in the east of the country.

Pedrozo also highlighted the value of the proposal in Costa Mujeres, which has a Convention Center for more than 1,000 attendees, as well as the fact that the hotel in Brazil has six renovated and adaptable rooms and a business center, which in total can host events for up to 450 people.

Mario Viazzo, regional sales and marketing director for Latin America of the hotel chain, commented that after the pandemic there was a boom in meeting tourism. “Companies reactivated incentive travel,” he said.

He acknowledged that market production varies by country, but detailed, “This segment represents 5% of Palladium’s production and the goal, in a few years, is to double that volume,” according to ladevi-info.


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Dominican Republic Live Editor

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