Olivia Palermo launches her own beauty brand

An international reference in the fashion world, Olivia Palermo is one of the most imitated celebrities. As she herself states in the presentation video of her first cosmetic line, Olivia Palermo Beauty, which is launched today, “fashion and beauty have always gone hand in hand”. Her outfits are always perfect for every occasion and are accompanied by impeccable makeup.

She studied design in Paris and communication in New York. She has worked as an actress in the MTV TV series The City, has been the image of numerous brands, some Spanish, like Mango, and is a stalwart of the front row of the most important fashion weeks in the world. All this has allowed her to rub shoulders with famous makeup artists, hairdressers and beauticians, which has helped her to create her own makeup line.

The ‘it girl’, one of the pioneers also in launching her own blog, has been involved, as she explains in the presentation video, in all the processes of creation of Olivia Palermo Beauty: from the formulas, to the brand message, through the packaging. The latter is very original, as it is inspired by Olivia Palermo’s own vintage link bracelet.

After two years of work, Olivia Palermo Beauty is a reality. The line features eye shadows, one of the businesswoman’s fetish cosmetics. Her smoky eyes accompany many of her looks. She knows well how to highlight the look by combining the shadows with great success, and accompanying them with a perfect eyeliner, as well as impeccable eyebrows.

Olivia Palermo’s first cosmetic line also offers lipsticks, blushers and facial care products. But this is not the influencer’s first foray into the beauty business. In 2015 she launched a limited-edition collection of eyeshadows, lipsticks and nail polishes with Ciaté London.

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