Meliá Hotels International projects an improvement in air connectivity in the Dominican Republic in 2024, which will have an impact on occupancy and an improvement in the average rate and greater strength of the Direct Client, OTAs and the MICE segment.
In presenting the results of its performance in 2023, the hotel chain highlighted that in the DR, the Canadian market continued to be the predominant market, followed and complemented by the United States, Germany, France and Spain. The key segments were the Direct Client and the Tour Operation, with a growing weight of clients with high purchasing power and superior rooms, and growth in the MICE segment, especially in the Paradisus Palma Real and Meliá Caribe Beach hotels.
Meliá managed to earn last year, 130 million euros, 8.3% more compared to the results of 2022, its revenues were 1,928.8 million, 14.8% more, thus consolidating the positive trend in occupancy and average rate thanks to its brands and its digital strength, as highlighted by the hotel company in a statement.
2023 As a good hotel year
“2023 concludes as a good year for Meliá’s hotel business, driven by solid demand, whose evolution since 2022 supports the strategy that we at Meliá Hotels International have been deploying. The tailwinds of international tourism demand have undoubtedly helped to achieve the annual results we are now presenting, combined with a demanding strategic roadmap that prioritizes consolidating the quantitative and qualitative growth of our portfolio and boosting the efficiency of our management,” said Meliá’s CEO, Gabriel Escarrer.
He added that “these results consolidate the recovery curve initiated in 2022 and underpin the continuity in the improvement that we expect to maintain also during 2024, a year that according to our estimates and booking indicators, will maintain the upward trend of the business, a juncture that we will continue to take advantage of to strengthen our balance sheet and return it to the healthy levels of debt and value generation prior to the pandemic.”
Source: Arecoa.com
